M. S. Dhoni is considered as the most successful captain of IPL. In fact he is the most Successful captain in the world. Their is a lot of contribution given by him to make CSK 3 times IPL Champion.In his leadership CSK won IPL title in a row. This team qualified for the playoffs 12 times.
The only reason why CSK is loved by all around the World is M. S. Dhoni. People who are not from CSK still support CSK only because of Dhoni's presence. The quality of humble, respect for others, friendly nature, calm, cool show his different personality to people which makes him so much popular across the world. Being 3 times winner the youngsters came in this franchise feels good atmosphere because this is the team who knows how much matches they have to give to a particular player so that he gives his best. Many youngsters who play for CSK is now representing India on International level. Some of the players are Deepak Chahar, Jadeja, Shardul Thakur etc. In fact he is the reason of success of other players as well such as Raina, Ashwin. All this things of M.S Dhoni makes him special and that's why he is popular all around the world
People who are not cricket fans are still watching cricket specially IPL only because of Dhoni. Most of the TRP of channel's came when there is a match of CSK and because people loved to watch Dhoni playing. Dhoni as not so much followers on social media like Virat Kohli.. But whenever Dhoni and Virat come against each other.. The country is divided in two sides. And point to be noted is that Dhoni's side is stronger than Virat's side.
This shows how much lovers Dhoni have which contribute in the success of IPL as greater the fans of a players higher the chances for the great season of IPL. Infact some people only watch Cricket to see Dhoni.. and I'm one of them.
As I mentioned above Dhoni is the face of CSK. Nobody knows when Dhoni retires from IPL what would be happen with the team CSK. The decision on ground taken by Dhoni helps CSK to win many those games in which Opposition control the match.