What is the best way to increase traffic to your website? They will talk about Searching Engine Optimization. In addition, there are many other social channels available to spread your business, but the most useful is SEO for better enhancement. The website plays an important role here, you need to design your website hierarchy. Make a separate page for particular services. Remember, your website is not ranking, but the webpage is ranking.
How does Google work? When a user queries Google search, the Google crawler starts working on your query using a ranking algorithm. Using an algorithm, the crawler identifies the relevant data from the Google server, then fetches and displays it to the user. Furthermore, the optimization process is not a one-time event; it necessitates ongoing website maintenance, adjustment, testing, and monitoring.
Here below are some methods that can optimize your website;
Identify keywords using seed keywords. There are plenty of free and paid tools in the market which are used to identify and view the keyword state. Using these tools, you will get an idea about keywords competition and chances to rank in Google. Always choose keywords based on volume and competition. It’s better if you do keyword research with the help of the Google planner tool because it can still provide you with some good keyword suggestions. You can use auto-suggested keywords.
2. Write Relevant Content:
Relevant content has become one of the most important conditions for getting a good ranking in a search engine. This means that websites with good content or well-written content are chances to rank in a short lifespan. Use images related to content and make sure the related service name is mentioned in the image name or in the alt-tab so that Google can easily crawl your image. Length is not the only important thing; make sure your post is interesting to read. Try to avoid boring or dull content. Update your content frequently.
3. Page load time:
Page loading speed is considered a ranking factor for Google. Optimize your website to improve performance, after making changes, measure the performance again. Periodically check the page load speed on some random pages to ensure that the changes you make to the site are not affected. It is very important for you to have users stay longer on your website with a smooth browsing experience rather than struggle to load relevant pages.
4. Mobile responsive:
Today, most customers use their mobile phones to surf the Internet. This is why it is important to create a mobile-friendly layout for your website so that the page can be easily displayed on a small screen. Google also recommends a mobile-friendly layout because it makes it easy for visitors to have an URL. Don’t use so many pop-ups, it makes users frustrated.
As a result, optimising your website is vital not only for enhancing search engine rankings but also for improving the user experience and your online presence. Your website will appear to be linked and will be welcome by potential customers' search queries as a result of this. The goal of SEO is to establish a strong and successful online image while also increasing brand awareness. Effective optimization also involves finding and creating a balance between search engines and the human nature of things. Therefore, by finding this key balance, your website will be seen by the most effective search engines and your customers.
