🔴 in Marketing: McDonald’s and Target.
🍔McDonald’s🍟chooses the high-energy color red (combined with yellow), which appeals to children, kindles appetites, and creates a sense of urgency.Remember the McDonald’s advertising campaign, “Loving it.”
🎯 Target provides another example of the use of the colour. Its logo, one of the most widely recognised symbols in North America,it attracts the costumers & create an excitement to shop from them.
This colur is associated with health, power & nature.It is used in stores to relax customers & promote enviornmental issues.It stimulates harmony iin your brain & encourage a balance.
Green in Marketing: Starbucks, Whole Foods
Starbucks is a majour global brand that uses this colour scheme.Green showed that Starbucks hopes to promote a sense of relaxation in its cafe.Inviting customers to take a break during a stressful day.
Whole Foods also incorporates the color in its logo. The brand is associated with health and nature and prides itself on high-quality, natural, and organic products. In fact, wholesomeness is the very essence of what the company stands for.
This is commonly associated with royalty, wisdom, and respect in colour of psychology. It stimulates problem solving as well as creativity.
Purple in Marketing: Hallmark, Yahoo, and Craigslist
As the colour is associated with royalty and wisdom, it should come as no surprise that the Hallmark logo is depicted with a crown. (And just think of all the wisdom contained in sayings in its greeting cards!)
At the same time, some other quirky brands are associated with this color scheme. Think Yahoo! and Craigslist — two well-known brands with creative names or approaches.
Closer to home, think of the logo on your favorite beauty salon or spa. There’s a good chance the logo or sign includes a pleasing variation of the color, such as lilac, violet, or fuchsia.
The colour blue is the preferred color of men. Its color meaning is associated with peace, water, tranquility, and reliability. And it offers a sense of security, curbs appetite, and stimulates productivity. It’s also the most common color used by conservative brands looking to promote trust in their products.
Blue in Marketing: Honda and American Express
Honda’s brand is all about reliability. A Honda can be trusted (another strong blue suggestion) to run for 200,000 miles or more. American Express uses the color blue to impart feelings of security and stability. These are two of the most important aspects of trusting a company with your money and credit.
Blue is used for social media logos more than any other colour. One study suggests several reasons for this. Blue tested as the colour of intelligence, communication, and trust. It is also the colour most associated with communication in colour schemes.
