According to Rebecca Lieb- Content is the atomic particle of all digital marketing.

so, while going deep insight about what are its parameters & algorithms. I want to introduce to the large but exciting world called digital marketing which is being used incessantly all over the world. We will get back to 90s an era of immense change. Audio and video cassettes, Doordarshan & of course the advent of digital marketing. In layman’s language, digital marketing is a white term used for marketing of various products& services using a digital platform majorly on the internet or any other digital media.

Do you know the social media came into existence in 1990 that is the world digital marketing came into existence. In the same year the world’s first search engine ARCHIE was launched.Before moving forward, let me give a brief information about what is search engine. A search engine is a computer software used to search & identify items in a database, used especially for searching sites on world wide web.

After that in 1993, world‘s first clickable banner went on-air, HotWired world‘s first web magazine bought few banner ads for advertising. After this the digital media era took its place in the world & there was no looking back to it.Looking forward, new transactions took place in the digital world as in 1994, Yahoo! was introduced.

Yahoo! Became a total hit and received 1 million hits in just one year. Following this 1994 witnesses first E -commerce transactions. More &more people started getting access to the internet and were entering into the digital world step-by-step.

In 1977, first social media site Sixdegree.com was launched though it didn’t survive for long but technically it was the force that was witnessed in the digital era.

while the digital marketing was spreading its tentacles into the digital world, two Americans Larry page &Sergey Bin played a googly and launched Google in 1998. But who knew that this googly played by them will be a sixer and Google will be the best search engine all over the world. 

In 2002, LinkedIn was launched an online professional platform to maintain network and find jobs by posting this CV’s. Followed by this in 2004, Facebook was launched, in 2005, YouTube was launched & in 2006, Twitter was launched.In 2010 WhatsApp was introduced which completely change the way of communicating with people.