The words market is derived from the Latin word Marcatus, which means trade or a place where business is conducted.It refers to a place where buying and selling takes place.The market is area where many products are exposed for sales.People select products from varieties of alternatives in the market.Each products have its own characteristics.It may be its taste .color,packaging,durability,reliability etc.Market is the geographical meeting place of buyers and sellers.it is the act of buying and selling goods and services.

There is a difference between goods and services.The goods can be seen by us.We can touch and use the product.We cannot see services.It can be feel by us.Human needs are satisfied by exchange of goods and services.The company should produce the product based on the needs of the customers.Marketing places for satisfying needs means consumer needs.It includes recognition,anticipation and satisfaction of demand.It is concerned with product planning and development,packaging,sales promotion and advertising.

The marketing manager must have technical skill to make correct decision in marketing.It creates profit to the firm.Datas are collected from the market to improve sales. Scientific methods have to apply in order to improve the sales.Marketing is the activity nd processes for creating, communicating, delivering, and exchanging offerings that have value for customers.Marketing is the act of satisfying and retaining customers.An organization should anticipate the needs and wants of potential consumers and satisfy them more effectively than its competitors.

Any company that sells products or services to other businesses or organizations (vs. consumers) typically use effective marketing strategies. Businesses buy products in large volumes to distribute to consumers. Consumers buy products in smaller volumes suitable for personal use.The purpose of marketing is to make potential buyers to your business’s offerings by demonstrating product value and create trust in your brand and , all with the ultimate goal of creating more sales. Good marketing system provides a large number of benefits to the firm.

The producers can collect required product information from the customers about his product.This facilitates him to take decision and modification of product.The producers have to know the attitude of his buyer.Marketing includes advertising and allows businesses to sell products and services to consumers, other businesses, and organizations.Marketing seeks to take a product or service, identify its ideal customers, and draw the customers' attention to the product or service available.Marketing is a way to promote brand awareness and create leads, which can become sales.Marketers must carefully consider ethical ,social and environmental factors.