Are you thinking about setting smarter goals, don't worry I have got your back. In marketing terms, “smart” is not just about the way we are thinking or the choices we make, it is more than that. To be precise, it is a strategy for attaining our goals within a dedicated amount of time. Let's look deeper at how it can be expanded,
“SMART” here S stands for Specific, be specific about your goals and always it is good to step forward with a handful of logic that suits your business. Setting the goals clearly can be the key for being Specific.
'M' stands for Measurable its important that your goals are to be Measurable. This let's you know where you are in process of attaining your goal. For example consider you're running an email marketing campaign to generate new subscribers for your newsletter. Here you can keep track of the number of new sign-ups within the first week and that is a measuring criteria in this case.
'A' stands for Attainable, set goals that are within reach of your capabilities. Laying a goal to increase your annual revenue by 20 percent is attainable rather than planning for 70 percent. And more importantly, put yourself in the shoes of your audience and know customers pain points where they struggle in.
'R' stands for Realistic, your stories can be imaginary but when it comes to goal, be realistic. Think and plan about the outcome. Understand your buyer's persona before setting up your Realistic goals. Wait first lemme explain what a Buyer persona is ? Buyer persona is the ideology of knowing who your audience are and a brief outline about them. This can include region, gender, age, etc. So set realistic goals by grasping the buyer's persona.
Last but never the least ‘T’ stands for Time-bound, completing the task within the given time is the rule of thumb in accomplishing your goals. In marketing, everything needs to be calculated and one must be able to analyze the outcome of the efforts they put in.
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