2 Billion People in the world use the internet today. People use it for small to big things like posting pictures, watching movies, learning new skills, running businesses, and many more things. With increasing popularity also arises a need to fill the internet with content that people can see, watch, and read. The important thing to note is that most of the content on the internet could not have been possible without the help of content writers. In many ways, you too have been a content writer without even knowing it. In this blog, we will be sharing to the point details about what is content writing and how you can create a career in content writing.
Content Writing is a blooming field of opportunity and an important part of Digital Marketing. In this blog post, I would be telling you about the importance of Content Writing and why should you consider it as a profession.
Importance of Content Writing
Content Writing refers to writing content for the online world. It comes in the form of blogs, articles, news posts, product descriptions, slogan creation, video content, and many other creative works. At any part of your life, you must have had a knack to write on the internet so that people could read and review your work.
Content writing is a more professional way of pushing out content that people read to gain knowledge and information on a topic they don’t know about. That’s why they say: Everything begins with a search!
Now, let us discuss the importance of Content Writing:
(1) Getting Visitors to your Website
Websites are one of the best ways to earn money in today’s world. Some websites tell you information about Smartphones, lifestyle tips, hacks, and many more things. However, without proper content, these websites are nothing but a name. What makes a website popular is the quality of content. Content Writing helps add value to your website and will attract tons of visitors. Quality content is what addresses a good impression in the minds of visitors. The more people will visit your website, the more money you will earn.
(2) Improving Brand Name
Content Writing is a great way to build up a brand name. Consistent, attractive, and highly readable content is the best way to build up your brand name in front of the public. Content writers can produce content that everyone shares on social media, thus boosting your brand recognition.
The most important job of a content writer is producing content that gets liked, shared, and provides the necessary information to the target audience of a business. If you don’t know what the target audience is, here’s a small introduction to it: Target audience is the audience for whom a brand designs its products/services. E.g. if the business sells fitness products, the target audience would be fitness enthusiasts who want to create a home gym or simple tools for a workout at home.
Thus, the business would first create a buyer’s persona meaning the age, interests, gender, etc of a potential buyer, and create content that would engage them.
As the target audience reads the content, they will recognize your brand and this will help in creating trust in the minds of potential customers.
(3) Important Part of Digital Marketing
Did you know that Digital Marketing is one of the highest growing industries in the whole world? As per an estimate, Digital Marketing would be the leading Industry by the end of 2040. The importance of Content Writing can be understood by the fact that it is an integral part of Digital Marketing. There is no better way to influence a visitor than you can by words. It is also a much cheaper and modern way of advertising your product. Many people nowadays even trust and put to use this new and cheap method of advertising.
Content Writing opportunities in India are plentiful and can be found on sites such as Internshala, Linked In, Naukri, etc.
4. Social Media Traction
Writing is one of the best ways to capture people’s attention. If you are facing problems getting followers on social media platforms, you can try changing the content and see the change yourself. Good, honest, readable, and attractive content is the key to capturing people’s attention. It will help you gain followers across all social media.
5. Earning Money
The final reason that we are going to discuss relating to the importance of content writing is earning money. People might say that content writing is not a high-paying sector. However, I know people who earn more than one lakh rupees per month through content writing. You can earn money through content Writing in several ways. You can create your blog, hire content writers and publish readable content. You can apply for jobs as a content writer, or become a freelancing agent on sites such as Upwork, Fiverr, etc.
How even you can become a Content Writer?
Content Writing is no easy job. Even though it doesn’t require any degree to become a content writer, you need to be trained in certain areas to become one. Think of it just like a skill. The more you practice, the better you become at it!
So, how do you become a content writer? Well, for one you can drop a comment and I will share with you my insights on how to become a content writer for absolutely free. I have been doing content writing for the past three years and know quite a bit about the field and jobs.
Second, if you want to do it yourself, these are the two things that you need to master and work on regularly:
Well, that clears it all!
Content Writing is all about the passion, dedication, hard work, and honesty that you put in your writing. There are several courses online as well as offline that will help improve you to become a good content writer. In the upcoming years, it will become the most celebrated and high-paying industry. Did my post change your views about content writing? If it did, share it with others.
