May you know how many types of symbols. Money from investors, banks or financial institutions is one such sign. A successful Business Plan (= successful brand conversion) is what brings credit acceptance (money, another type of brand). What are the rules for cheating signs? In our example, what are the features of an effective Business Plan? (1) That it is closely related to reality. The sign system should convey the truth in an isomorphic way. We must be able to identify the truth at the moment when we see the signs being arranged. If we respond to the Business Plan with disbelief (“It is best to be true” or “some false ideas”) - then this situation is not met, and the Business Plan is a failure. (2) That it rearranges old, ordinary data into new, emerging patterns. The deception of a brand should bring to the world a certain contribution to the field of knowledge (especially as it should be a doctor's note). When faced with a Business Plan, for example, we should respond with surprise and surprise (“That's right! - I never thought of it” or “(planned) This way, it makes sense”). (3) The need for external consistency (real world compliance, real representation system) is outlined above. This is different: all signs must live in peace, the system must be in harmony. In the example of a Business Plan: Responses such as: “This assumption / number / contempt or contradiction” indicates a lack of internal agreement and a certain inability to earn money (= using the corresponding symbols). (4) Another requirement is transparency: all information must be available at any time. In our example: if the applicant refuses to make sacrifices, exposing his / her closest parts, his / her weaknesses and strong points - then he / she will not be able to get financial support. The accounting system in Macedonia - albeit a gradual revision - is a good example of hiding in an area where disclosure was to be made public. (5) Symbol patterns are a variety of languages. The common word, dictionary, should be found in both the illusion and the translation. The obvious signs of a business plan failure are fraudulent comments such as: “Why did he use this weird method of calculation?”, “Why did he fail to calculate the cost of funding?” and: “What does this word mean and what does it mean by using it?” (6) The sign system must be complete. Cannot ignore certain symbols carelessly. Ignore the existence of competing definitions, double definitions, ambiguities. Let's Go Back to the Business Plan: The Business Plan should cover all available data - and all known strategies for processing it. It can safely establish a set of priorities and preferences - but it should present all the possibilities and choose only while giving good reasons for doing so. (7) The sign system must should have links.  These links can be both formal and informal (in the form of a concordance, or in the form of explicit reference or incorporation). Is the region safe from investment? What laws and regulations are in place, and how likely are they to change? What is competition, and how can it be eliminated or collectively elected? These are all external variables, external signal systems. Some of them are legally linked to an existing business (Laws, taxation, taxes, for example). Some are linked to it illegally: changing products, emerging technologies, ethical considerations and the environment. The Business Plan should focus on the reader's mind and elicit a response: "How true that is !!!" (8) The signage system must have a clear classification system. There are — and have been — attempts to establish and use non-conventional signal systems. All failed and resulted in the establishment of a formal, or informal framework. Utility functions control many investment decisions in today’s complex financial markets. The Business Plan writers (authors) should clearly state what they want and what they really want, what a perfect sine qua non is and what it would be fun to have. He must adjust and provide details, preferences, needs and requirements. If he did not attach the same weight to all parts of the Business Plan, his message would confuse those who tried to clarify it and would deny his request. (9) The signal system must be seen to serve a (useful) purpose and must reflect a successful effort. Therefore, it should be clear, understandable, clear and should contain a list of needs and desires (all of which are prioritized, as we have said). If the computer is responsible for several tasks at once - it prioritizes and distributes its resources in strict accordance with this list of priorities. The computer is a true reflection of the sign system - as well as the credit card. All environmental programs (and most people) are focused on goals. (10) Lastly - but not least - the requirement is that the sign system must be connected to the public. There is no point in having a computer without a screen, or a bank without customers, or a business without a person.