In India, three out of four women are not a part of the labour forces. Experts feel that this is due to social or economic factors like education, age of marriage but they do not know the easiest way to find the job
Even after being so talented why you are kept behind curtains?
The first-ever fairness cream sold in India was in 1919. After the liberalisation of 1991 many branded creams came to the market. In 2005 first time, Fair and Handsome cream targeted boys instead of girls. In 2013 more than 3,000 crores worth of fairness, the product was being sold in India
From the very beginning, we were being told that fair skin is better than brown skin. Not only in India but also in other countries people run behind fair skin. When a majority of the Indian population is brown-skinned then how the most hero and heroine of almost every Indian film fair-skinned? The one's who were not earlier has now become fair-skinned
And some of our leaders to are involved in the race of racism
Firstly this leads to one more form of discrimination in society. This Discrimination could have very dangerous consequences. A study has revealed that in Rajasthan and Haryana due to their skin colour, dark-skinned brides were not being taken to family functions or other weddings and also demanded more dowry
This discrimination has become so common that nowadays matrimonial websites also ask about our skin colour. In a study, it is given that dark-skinned women do not even apply to some jobs due to their skin colour as a result there are a lot of negative impacts in their career too. Even children have to undergo the impact of the discrimination. As other children tease others calling them Black which is insulting for the child and these children find it difficult to adjust with other children
Fairness creams would be dangerous too DIPSAR has tested fairness creams of 11 big brands being sold in the market it was found that all these companies using mercury in their fairness creams. Researchers revealed that mercury can lead to cancer when it comes in contact with our body. Many people revealed that these fairness creams are not effective
Many people who can not afford these creams use homemade chemicals and get skin treatment from unqualified persons
The caste and class system also made this obsession for fairness more strong and we should teach others that fairness is not a criterion for measuring anything