Amazon is the world’s large e-comers website. The company is working as a retailer and service provider. The company originated in the United States, and the initial business of the company was to sell books, but with the passing time, the company started providing a huge range and variety of goods online. Amazon not only sells A to Z goods in its e-commerce company, but it’s also developing its market in the digital streaming media.
Statistics says 4.57 billion people are active users of the internet, and hence, the attraction of customer online becomes very easy. Whether it is an international brand or a local brand, the presence on the internet is crucial; therefore, Amazon too follows the strategy of digital marketing.
Amazon is such a company that holds a secure grip in the retail business. There are 310 million actively usages Amazon, among which 90 million are the members of prime. The prime member of the company spends an average of 1,300 dollars per year. And the remaining non-prime member spends 700 dollars of average every year.
The success of the company is supported by social media marketing, followed by Amazon. In 2017 the company's annual business was 52.8 billion dollars, which was nearly double Amazon's rival company Walmart. Therefore it is very accurate that almost everyone is familiar with the name Amazon and the credit goes to the grand promotions on social media platform dome by the company.
Moreover, the Amazon Company provides a feature of feedback and reviews to ensure that the product received by the customer fully satisfies them. The review has always been an essential aspect of the Amazon model. Since the buyers hesitate to buy products virtually in that case, the previous customer review acts as savvier.
Most importantly, the success story of Amazon bases on social media marketing. And it is identified that the promotions done by the Amazon in social media platforms help a lot in the increment of the customer. Facebook, Twitter, Pinterest are common social media platform for brand promotion.
• PRIME MEMBERSHIP
Initially, the company's motive was to sell goods of all range, and eventually, the company became the world’s largest retailing company. But the current era is entirely diverted toward the video streaming media. Amazon also introduced the prime membership, which included prime time as a feature to the customer to see streaming videos and movies. Besides, Prime membership also provides the customers some additional advantages, and hence, the customer spends money on the benefits that promote the company's growth.
• REVIEW SYSTEM
The review feature of the company is also not hidden. Reports say that people buy products based on reviews, and hence this allows the company to keep an eye on the product quality. Even the immediate availability of customer service and refunds also ignites the success process.
• RECOMMENDATION PROCESS
Statistics prove that Amazon usually recommended 35% of products which customers buy. The recommendation process of the company highly depends on the need; hence people get convenient access. as the company keeps a record of previous search and purchase; therefore, it becomes easier for the company to do the recommendation process.
• STRONG FOCUS
Ever since the establishment of the Amazon Company, the company's motive was to provide all products to the customers on one platform. After the twenty years of establishment, the company's mission and vision are the same. Even the company is adding more and more services for the growth of the company.
I hope that you like my effort to know the hit and successful strategies of Amazon company.
