~The 7 P’s of digital marketing”

               •Product,

               • Price,

               • Promotion,

                • Place,

                • People,

                • Packaging,

                • Process.

What is Digital marketing? 

          •Digital marketing is a type of marketing that promotes products and services through the Internet and online-based digital technology such as desktop computers, mobile phones, and other digital media and platforms. Its evolution in the 1990s and 2000s transformed how brands and enterprises use technology for marketing. As digital platforms have become more integrated into marketing plans and everyday life,and as people increasingly use digital devices instead of visiting physical stores, digital marketing campaigns have become more common, employing a combination of search engine optimisation (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, and content automation. Digital marketing encompasses a wide range of activities.

When the Archie search engine was launched in 1990 as an index for FTP sites, digital marketing officially began. Computer storage capacity was already large enough in the 1980s to store massive amounts of client data. Companies began to choose internet approaches such as database marketing over limited list brokers.[9] Databases enabled businesses to more effectively track client information, altering the buyer-seller interaction. The phrase "digital marketing" was coined in the 1990s.[10] As server/client architecture evolved and personal computers grew more prevalent, Customer Relationship Management (CRM) programmes became an important role in marketing technology.[11] Due to fierce competition, suppliers were obliged to incorporate more services into their software, such as marketing, sales, and service applications. Marketers could also own.

Among the potential advantages of digital marketing are: Any required information is available at any time and/or location.[79] outperforms online marketing and also provides alternatives without the use of the internet.[80] top in presenting advantageous methods and features for reaching, informing, engaging, offering, and selling services and products to consumers[81] firms can obtain data that presents target audiences based on their age, location, interests, and education[82] modest investment, with a cost per lead that is 61% lower than traditional marketing[83]. There are about 14 billion worldwide mobile devices that can reach every mobile user, with a projected increase to over 18 billion by 2024

Digital marketing planning is a marketing management term. It explains the initial stages of developing a digital marketing strategy for the larger digital marketing system. The distinction between digital and traditional marketing planning is that digital marketing planning employs digitally based communication methods and technology such as Social, Web, Mobile, and Scannable Surface.Nonetheless, both are in line with the company's vision, goal, and overall business plan.Planning stages The digital marketing planning (DMP) involves three major stages, according to Dr. Dave Chaffey's approach: Opportunity, Strategy, and Action. He believes that any company that wants to develop a successful digital marketing strategy should structure their plan around opportunity, strategy, and action. This generic strategic method frequently includes steps such as scenario review and target setting.