Theater owners
Due to the situation where produced films cannot be released due to the Corona problem, producers are selling their films to online platforms called OTT.
Theater owners
There has been strong opposition to this from theater owners. Especially after the announcement of the OTT release of the upcoming film Ponmagal Vandal starring Jyotika, produced by actor Surya.
Amitabh Bachchan's film in Hindi has also faced similar objections.
The reason given by theater owners
We have built theaters with an investment of several crores. What will happen to us if everyone publishes online like this?
So, if we release it online, we will no longer release those actors' films in theatres. They have announced that we will not release the movie praising Suriya.
I hope it will be released after the negotiations.
Is there justice?
This debate is a problem for theater owners and producers. It is not appropriate to comment without knowing the issues involved.
But it is not fair for theater owners to approach producers during the Corona period.
No one knows when the Corona problem will be solved. All the producers make films by taking loans.
In this case, how many months can the producers pay interest and keep the film as it is? What is the interest on crores of rupees for five months?
Theater owners who talk so much don't give theaters to many movies. Even if they give it, if another film comes, they immediately throw it away.
If you ask theater owners, they tell you the side justification. Similarly, why do they refuse to accept producer status?!
The situation is different
It is fair to ask if this happens in a normal situation.
But how long to pay interest and wait in a situation where no one knows when the theater will open during the Corona period?
Even if the situation improves and the government allows it, how many people will come to the theater immediately?
Even if the government allows it, many people will think of going to the cinema. Even if it releases in theatres, it won't get the collections it collected earlier.
The initial revenue will be through fans but the public support will not be what it used to be.
Therefore, it is not justified for the theater bosses to intimidate the producers in this context.
The advent of multiplexes hit private theater owners hard. As it is said that this is a change of times, OTT should also be taken as a change of times.
OTT doesn't have the celebratory mood seen in theaters, but people get used to it.
If the big actors and directors want the films, there may be reception in the cinema, others are doubtful!
Like it or not, OTT will be an inevitable technology in the future. Due to the cinema problem, there is a lot of opportunity for many people to move to OTT production