Covid brought about a paradigm shift in lifestyle of the whole world, particularly a country like a India where people worship Cricketers and film stars equally. Entire Country was confined to be stay in home, not by choice but by fear for life. As if the whole world came to a stand still. No Movies, No cricket, No Shopping. No clubbing ..No partying…Thanks to Web content on OTT platforms which acted a savior for many. Gave employment to many small time actors who are really good in their art.. showcasing some quality content. Shows like Patalok, Asur, Special OPS broke stereotypes and showcased real cinematic brilliance. Covid broke the monopoly of big stars.. Astronomical ticket pricing has been put to check forever. Audience will have the luxury of selecting which movies to watch in theatre and which not as most will be on OTT within a month or so. OTT platform cached in this opportunity by reducing the subscription reaching out to most who accessed internet. OTT provided the opportunity to pause and play at users wish and timing.. Films are now taking the OTT route as they see it easy way to reach out to masses.. given the pandemic is far from over and post Covid people will be skeptical to throng the theatres ..So to avoid loss they are tying up with OTT platforms to break even their business.. Audience is the winner in any case.. At the cost of a single movie and popcorn in theatres we get subscription for Zee5 and SonyLiv apps subscription for year.
OTT platform have made serious dent into cable networks, as with high speed internet we now get Tv Serials, movies , web-series documentaries and all sports are available on one platform. Ease of use makes it instant hit as users can access the same from TV,mobile phones and tablets.
OTT however needs to be regulated a bit so that it can be watched with family and kids. Creators are taking the liberty and creating some adult content and publishing without restriction which has adverse affects on under age kids and teenagers. Government has to take note of this and quickly set up a regulatory body to overlook such OTT platforms.
To net it up Audience is GOD and as per the famous dialogue in Dirty Picture-- Audience needs entertainment, entertainment, entertainment….The Show must go on..Pandemic or No Pandemic..At the end who doesnot wants to save a few bucks.
