Hi Everyone , 

In today's world where everything is available online do you still think why it's so important to have an online presence. Almost everything is available online and your still wondering whether to go digital or not.

I have got the answers for you in today's article am going to explain, you  the importance of digital marketing and how it caters to different goals through different channel's . Unlike traditional marketing. 

I am going to talk about digital marketing and it's type and the right way of doing marketing.

This article will be useful for bloggers, professionals, businesses, entrepreneurs, and everyone who is keen on learning about digital marketing. 

So before we start talking about Digital Marketing let us quickly start with understanding about Marketing. 

To begin with let's start by understanding the fundamentals of marketing. 

Fundamentals of Marketing. 

1. Marketing is about delivering the right message to the right people at the right time.
2. Marketing works when you have something unique to offer don't just create products. Create your products in a way or market your product in a way that tempts people to buy.
3. Marketing is effective when you have your objective sorted before choosing the channel or source of marketing.
4. Marketing is about targeting the audience who falls under your niche
5. Marketing is all about  planning plan a strategy which is both tailored to the customer's needs as well as your product goals.
6. Advertising is telling about your product always choose a tag line that works for you ,sometimes people remember the tagline more than the product.

Popular quotes on Marketing. 

You can't sell anything if you can't tell anything - Beth comstock.

Good Marketing makes the company look smart. Great Marketing makes the customer feel smart. - Joe Chernov. 

Now that you know about fundamentals of marketing let's dive in to next topic that is Digital Marketing before we jump straight into Digital Marketing and why it started in the first place. 

Traditional Marketing Vs Digital Marketing. 

Traditional Marketing. 

Traditional Marketing is Marketing through TV, radio , newspaper, hoardings , billboards etc.

Pros of Traditional Marketing.

1. It has a broader reach in terms of digital marketing.
2. It can reach local audience easily by advertising on local fm radio channel.
3. It is hard to ignore traditional marketing as compared to digital marketing.

Cons of Traditional Marketing. 

1. Traditional Marketing is more expensive than digital marketing.
2. Traditional Marketing is not measurable as digital marketing. Measuring return on investment is not easy.
3. Traditional Marketing has various other expenses than broadcasting costs

Digital Marketing. 

Digital marketing is marketing on the web on the internet through various digital tools that makes marketing easy and also makes us understand consumer journey which is not possible in traditional marketing. 

Types of Digital Marketing and goals it serves. 

SEO- Search Engine Optimisation

The process of optimising your website by using relevant keywords related to your niche and getting ranked on google search engine is Seo. 

If your business goal is get get traffic to your blog, website, e-commerce, if your new in your niche wants to be found by your target audience than seo is the best fit for you. 

search engine marketing is free of cost we have two types in seo mainly on on page seo, off page seo. Which I will discuss in depth in the next blog. 

SEM- Search Engine Marketing (Google ads )

Search Engine Marketing is paid marketing on google search engine, Which is done by using google ads tool. 

we have various types in google ads that is Search ads, display ads, shopping ads, youtube ads, add apps. 

each type of ads serves different goals.According to your business goal you can go with any of them, for instance if you want to get traffic get leads, than go for search ads but if your goals is to drive sales for your products go for shopping ads. 

Social Media Marketing

Social Media Marketing is marketing on social media sites. 

If your goal is to have a better reach on social media and garner good word of mouth than social media marketing is best fit.

Again  social media marketing is paid marketing you can run your ads on facebook, instagram, twitter etc. It depends upon factors such as where your audience is most engaging.

Content Marketing 

content Marketing is Marketing through your content in an creative way.

Email Marketing Email Marketing is marketing through emails Sending promotional offers to your subscribers by sending an email to them.

This type of marketing is best fit during festive seasonal sales and on certain occasion as your customer birthdays and other occasions.

we have discussed types of Digital Marketing let us understand it's pros and cons.

pros of Digital Marketing. 

1. Digital Marketing is less expensive than traditional marketing it can be done by everyone from businesses  to shop owners as well.
2. Digital Marketing helps understand consumer journey from start till end of a sale.
3. In digital marketing we can always measure return on investment we can find out how much a campaign has worked for us.
4. Digital Marketing is precise targeting where ads are shown to a consumer based on there interest. Unlike traditional marketing where ads are shown to everyone whether someone is interested or not.
5. Digital Marketing has a global reach.
6. Digital Marketing serves different goals according to the need of customers. Through different mediums

Cons of Digital Marketing. 

1. Digital Marketing is easy to  ignore.
2. Digital Marketing requires skill to work on tools efficiently for good marketing.
3. Digital Marketing can draw negative attention for your businesses through bad reviews online, it can be fake  reviews but still it leaves a impact on the business you have to learn to tackle such issues. and build back earned trust once again back.

So now you know the difference between digital and traditional marketing and if you want to go ahead with digital marketing than you have made the right choice. Let us now learn how to market using  the right way. 

I am going to talk about important aspects of marketing i.e. 

1. CATT MARKETING FUNNEL.
2. Integrated Digital Marketing.
3. Personal Brand: Mass trust blueprint.

CATT MARKETING FUNNEL

CATT stands for content, attention, trust , transaction  you need to understand this for successful marketing .

wealth =N*CATT. Here  N is niche 

choose a niche which your passionate about which has good scope too for example I am passionate about investing, and investing has a good scope.

Now let us learn how to earn wealth using the above formula.

CONTENT- Write about your niche that connects with your audience very well, don't write basic things because basic things everyone knows you can start with basic but end with providing insights to your audience. 

It all begins with niche and it all revolve around content. So make sure your content is being delivered on all possible mediums. (blog, social media, youtube, live online events.)

ATTENTION- When you start giving more you start getting more. Drive attention to your content by running ads, advertise about your content remember if your content is not worthy the attention won't last long.

TRUST- Trust is the base of everything. In this stage try to offer free trails about your product and service. you start by telling about the product or service instead of selling directly, ask them to try first and let your content do the rest. 

TRANSACTION-  In this stage start promoting about your premium services. You put your efforts to gain trust and trust is going  to pay for your effort.

INTEGRATED DIGITAL MARKETING. 

Integrated digital marketing is doing marketing in a co-related way.

Earlier we spoke about types of digital marketing and also spoke about how each type serves different goals,but best practice is doing marketing , in a way that your one type helps another type of marketing.

everyone atleast uses two channel's of digital marketing if your using search and social media marketing. Utilize it in a way that it serves one purpose.

The idea behind integrated digital marketing is that, while each individual strategy doesn’t have a huge  impact on its own, when used in conjunction, you can create a more influential online presence.

many businesses use integrated digital marketing now a days ,instead of using only one form of digital marketing to understand better look at the below image. 

Content is the main branch of integrated digital marketing , so ensure that you maintain the quality of your content.

make your each marketing strategy drive for other strategy and in the end, make all strategy serve your goal.

PERSONAL BRAND.

People now a days want to know who you are then they want to know what you do. That's why Personal branding is important for successful business. 

A personal brand is rooted in the minds of people in the market. Personal branding is the effort to communicate and present your value to the world.

How to build a Personal brand. 

1. whatever your niche is learn all the skills required to become a master in it . 
2. start implementing your skills to learn work and close the gaps. 
3. Start blogging about it don't write basic write something that makes other things looks basic in aspects of your niche. 
4. Fight with your fears, improve your communication skills .
5. Start having an physical Impact, start conducting live events talk about your product but also talk something about you and your journey so that your audience can have a personal connect. 
6. help other's on the way start consulting because it's going to work in a long run, if you're good people will start talking about that is when you gather real momentum . 
7. once you have gathered the momentum start your actual goal that is making your product and service work. 
8. before personal branding people want to know who you are what have you done after personal branding ,they will start recognizing you for what you created.

With these you have reached the end of this article. In this article you learnt about Digital Marketing and the right way of doing it. 

hope you enjoyed learning about catt, integrated digital marketing and personal branding. 

Stay tuned for such more Insightful blogs.

Note: This article is a part of Digital Deepak Internship program if you like what you read and what to know more about it follow Digitaldeepak.com 

-Priyanka jain