A desire to rank your site at the very top of the search engine results pages for any website owner makes them use every possible tactic to achieve this goal. And that is one of the major reasons why visitors to the site have been deceived by the apparent black hat SEO techniques. So, let us see what is the difference between white hat and black hat SEO?

 What Is A Black Hat SEO Technique?

White hat SEO strategies are used by search engine optimizers because they adhere to search engine guidelines. Search engine optimizers can use website promotion techniques in webpage creation that violate search engine rules and policies. These are called as black hat SEO techniques. However, many people see black hat SEO tools as an unprofessional yet lucrative way to turn website visitors to clients

 A white hat SEO technique is the correct and safest way to optimize any website. All search engines, especially Google, support this form of optimization and are valued. This SEO technology is a normal way of achieving better results and also provides better links from the related niche sites and blogs if the site is frequently updated with quality and great content.

 What is Gray Hat SEO?

Gray hat SEO is used by website owners to customize their website using irrelevant techniques. Strictly speaking, optimizers can purchase or trade links to other websites in order to improve the search engine ranking, but search engines will not allow them. This is not a search engine ranking strategy for the long term.

 Is Black Hat SEO Illegal?

The black hat world will definitely be considered illegal. If a website owner does spamming or links to any insignificant websites, then this is a part of black hat techniques. This black hat SEO technique is extremely risky because of frequent search engine algorithm changes the spammed black hat techniques are easily used to increase the website rankings.

With huge progress to search engine optimization, they have demonstrated a hostile attitude toward black hat SEO approaches, often resulting in total or partial page blockage.

 Types of Black Hat SEO Techniques - Black Hat SEO Examples

Interlinking: As new links became more valuable to the search engine, the process of creating many websites and linking them together became a routine trend. This is a user-friendly tactic, unless you find some websites at the peak of your search engines, in which case you are likely to be notified.

Blog Pinging : It is a tool for attracting hundreds or thousands of blogs and then continually ping blog servers for the search engine Spiders.

Hidden Links: The keywords are used in the HTML pages. These terms, moreover, cannot be seen by customers, but can only be identified by search engines.

Cloaking (pages): Cloaking is another trick used in which two pages generated, one for people and one for the search engine crawlers. Link farms, which once again are a large number of sites connected internally by hyperlinks and another link construction method, are created by such experts. Such fake connections can easily be found and blocked.

Creating Doorway Pages: Doorway pages usually contain little to no significant content. Redirects are added to pass a visitor automatically to a page with real content such as the site home page.

Stuffing Keywords: Basically, this is when a website owner or SEO wishes for the search engine to read as relevant a great number of instances of the targeted keyword expression.

 So you think, does black hat SEO still work? It is true that many people use black hat SEO techniques even today. However, ranking of the website in search results depends heavily on how SEO is carried out. White hat has quality exchange content from SEO techniques. These techniques produce gradual but long-lasting results. Both consumers and search engines profit from this. Black hat SEO technology produces fast results but can also incentivize a site if it finds out what is deceptive at the site.