The meaning and concept of copywriting and content writing can't be defined as the same meaning. Unlike there is a difference between a writer and an author while for example, a writer is a person who writes a topic of the content by expressing his ideas and concept displays a creative way of thinking and writing, but an author is a person who writes a book in terms of expressing his ideas and thoughts in the aspect of literature. Now in this way both the meaning of the concept is not considered as the same. Content creators are of different opinions regarding the definition of the subjects.

Copywriting can be defined as the art of writing that is designed to write a particular topic in textual form. Typically a copywriter who wants to write for the product promotion, his work is to facilitate a brand of a new product that has been launched to the marketplace. In a simple sense, a copywriter writes a piece that represents a picture of a brand and presents a trigger to promote a decision-making process of what he tried to express opinions regarding the promotion of the products and sales.  

Roles of a Copywriter:

• To promote the product he manages a copy of writing to sell the brand in front of an audience.
• The main objective of the copywriter is to convince the target audience by expressing the brand.
• A copywriter makes his copy of small content 
• He should make a copy of the writing in the style of short-term.
• Making a copy for ads, webpages, brochures, online page contents, and offline slogans, taglines. 
• An expert copywriter should recognize the advanced SEO methods for maintaining the web traffic of people to promote the brand.
• A copywriter should prepare a short-form copy relevant to the product of the brand. 

Nevertheless, Content Writing can be defined as the art of writing in which content is written in the form of factual information related to proper research analysis. A content writer creates content to regulate online marketing and business purposes. A content writer creates content on trending topics in terms of making positive connections between businesses and people while helping in the sales panel.

Roles of Content Writer

• To enrich the target audience a content writer should have informed precise information on the relevant topics.
• The main objective is to provide adequate information to people.
• Usually, a content writer should create long-term content according to his niche.
• Making of articles related to a particular niche of the topic, blog posting on websites, social media, and newsletter, white papers reports, and ebooks.
• An expert content writer should know how to make a proper way of doing SEO; he should have the avant-garde skills of SEO techniques to get high traffic of visitors to websites.
• Usually, a content writer should create effective long-form content. 

 Ultimately, in this article, we have reviewed that both the terms either copywriting or content writing play a prominent role in the platform of digital marketing strategy and campaigning.