Amul: A Miraculous Success Story N. Chokan

Amul: A miraculous success story
Amul's product and its advertising has a fan following. Amul: An Amazing Success Story contains news you don't know about Amul.

Amul: A miraculous success story
Unbelievable news till now, Amul is a cooperative company!

Yes.

Amul is not a 'one boss' company, it has been formed by the hard work of many people and has become a symbol of India.

Those who started selling milk from cow owners have achieved growth after various efforts and struggles.

Polson
Bombay-based businessman Pestonji Edulji Dalal named his coffee company Paulson.

Paulson was a name that capitalized on Indians' fascination with English. It was a success because the name was as good as the taste.

During this time, Pestonji fulfilled the need for coffee packets for soldiers who participated in the First World War.

After this demand for butters also came to him.

Pestonji bought the abundant milk available in the Kheda district of Gujarat and expanded his business into butter.

Due to this, Kedah district milk producers benefited a lot but the middlemen started stealing people's labor.

And the price is set by middlemen.

Tribhuvandas
Kedah District Milk Producers Cooperative Society was formed to ensure that milk producers should enjoy the fruits of their labor without middlemen and other organizations.

In the beginning, as usual, there were many obstacles and oppositions, and Tribhuvandas put a stop to the responsibility of the association.

Varghese Gurion
Varghese, a bright student who aspires to become an expert in metallurgy, is destined to end up in the dairy industry, which he does not like at all.

Amul advertisement
Happy Seventea Thalaivar
How did the name Amul come about? How did the girl in the Amul advertisement come about? The details are very interesting. 

Amul advertising slogans that keep up with the current situation are popular among people. It has its own fan base.

This book makes you realize how important advertising is to a company's success.

Buffalo milk powder
When the world said that milk powder cannot be made from buffalo milk, the moment when buffalo milk powder was made, Indians can be proud.

It is an achievement to persevere in something that many have given up and achieve success after hard trials!

What companies need to know
After reading this book, when I see Amul products and advertisements, I remember the details read in this book.

It shows the importance of new ideas, struggles, positive thoughts, unity and giving advice from others to the development of an organization.

I could not believe that Amul is a co-operative until writing this book review.

I recommend everyone to read this book, especially the professionals and business owners.