Hello everyone,

Digital marketing encompasses all marketing efforts that use an electronic device or internet. Businesses leverage digital channels such as search engines, social media, email and their websites to connect with current and prospective customers. This can also be referred as ‘online marketing’, ‘internet marketing’ or ‘web marketing’. Digital marketing is defined by use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From website to business's online branding assets - digital advertising, email marketing, online brochures, and beyond -- there’s spectrum of tactics falling under the umbrella of "digital marketing.

The 7 C's of digital marketing customer, content, context, community, convenience, cohesion, and conversion are a scalable and reproducible framework aimed to help marketers achieve their objectives. Today, digital marketing is the foundation of every business.

The core forms of digital marketing, however, are:

• Search Engine Optimization.
• Paid Social and Paid Search Advertising.
• Email Marketing.
• Content Marketing.
• Affiliate Marketing.
• Mobile Marketing.
• Social Media Marketing.
• Inbound Marketing.

Philip Kotler

 The “father of digital marketing,” Philip Kotler, is often referred to as such. He is an American professor who is credited with founding marketing as an academic discipline and has produced over 60 marketing books.

Importance of digital marketing :

Digital marketing helps marketers to get deeper insights into customer behavior, tastes, and preferences. This helps in creating better print advertisements to attract customers and increase engagement.

Top Advantages of Digital Marketing

• Global Reach. Traditional marketing is restricted by geography and creating an international marketing campaign can be hard, expensive, as well as labour-intensive.
• Local Reach.
• Lower Cost.
• Easy to Learn.
• Effective Targeting.
• Multiple Strategies.
• Multiple Content Types.
• Increased Engagement.

the 4 R's of digital marketing :

It's at this point that the 4 “R”s of retail marketing makes most sense as we now move into the post purchase process. The 4 key aspects of retail marketing are the relationship with the client, relevance, reward and the reduction of costs.

5'S Of Digital Marketing :
 

These 5's cover a range of different measures to help set, review, and control performance across all digital marketing activities. The 5s include Sell, Serve, Speak, Save, and Sizzle which will be discussed further.

5 R's of digital marketing :

Businesses need to keep up with the newest developments and industry best practices if they want to succeed in this sector. Using the 5Rs of digital marketing, i.e., Reach, Relevance, Resonance, Response, and ROI, is one way to do this.

List of Top Digital Marketing Experts in India in 2023

• Deepak Kanakaraju. Digital marketing author, speaker, and consultant Deepak Kanakaraju is all three of these things.
• Prateek Shah. One of India's best gurus for marketing is Prateek.
• Mridul Kabra.
• Harsh Agrawal.
• Pradeep Chopra.
• Jitender Goswami.
• Rajat Jain.
• Himanshu Arora.

(Digital To be continued)