On September 7, Apple will have a launch ceremony at its corporate headquarters in Cupertino, California. New iPhone models are anticipated from the firm, as it has done every September since 2012.

Due in part to restrictions imposed by Covid, Apple has used taped movies for its launch events since early 2020, and this will be the first iPhone announcement with an in-person component since 2019. Along with bringing some reporters to its campus, Apple is streaming the debut event live online on its website and YouTube channel.

The highly anticipated fall product introductions are a hallmark of Apple. On YouTube, they frequently attract millions of concurrent users. They attract worldwide attention and pave the way for a holiday marketing blitz in the final three months of the year, when Apple's sales are at their peak.

4 new variants for the iPhone 14

There will likely be four new iPhone models from Apple. They will be referred to as the iPhone 14 if Apple continues with their present naming scheme.

According to estimates, Apple will probably stop making the "small" model with a 4.7-inch screen this year. Apple might instead provide two sizes, one with a 6.1-inch screen and one with a 6.7-inch screen, each available in a regular model and a more expensive "Pro" variant.

According to sources from Bloomberg News, TFI Securities analyst Ming-Chi Kuo, other analysts, and Apple observers, the Pro models are anticipated to receive more enhancements.

Since 2017, Apple's FaceID system, which has a number of sensors and a camera, has been housed in an area at the top of the iPhone's display. The Pro models might do away with Apple's "notch," which houses the FaceID camera, in favour of a narrower, more streamlined "pill" or "cutout" design, which would provide more room for an even larger display.

It is also anticipated that the Pro models would receive updated A16 processors and cameras. It's anticipated that the camera bump will enlarge.

How Apple will price its iPhones in a time of global inflation and macroeconomic instability in some places is one of the biggest unknowns. Price reductions have been made to other consumer goods including Sony's Playstation 5.

The $699 iPhone 13 Mini is Apple's most affordable iPhone 13 model, and it is anticipated that it will be discontinued. If the price of Apple's flagship handset doesn't change, the iPhone 13, which is presently the least expensive new model at $829, would become the least costly new model. Analysts predict that Apple will also raise the cost of its Pro models.

When Apple introduces new models, the price of existing ones typically goes down, offering more price-conscious customers an alternative.