Shah Rukh Khan. Megastar, businessman, emblem ambassador, cricket crew proprietor. Devoted father and husband. But more than anything else, the boy-next-door who made it to the pinnacle. Since he burst into the limelight with Fauji in 1988, seldom has Khan been far from the headlines. Besides being an actor in a number of record-breaking Bollywood films, Shah Rukh Khan has additionally made waves as the face of numerous brands and extra recently, as a route-breaking entrepreneur with a manufacturing residence, VFX studio, and an IPL team, Kolkata Knight Riders. In this seminal work, author Koral Dasgupta takes us behind the curtain with the phenomenon called ‘Shah Rukh Khan. She chronicles his upward thrust to fame as an actor, examines the reasons for his lengthy reign on the top, analyses his actions within the enterprise of amusement, and lauds his deep reference to the customer. In this – Shah Rukh Khan's 25th year in showbiz 'Power of A Common Man' entertains and educates with its quirky examination and clean viewpoints.
As you have already guessed, all the above charges were worded by using none apart from the well-known Shah Rukh Khan, the larger than existence Bollywood megastar whose lovers are generously unfolding not simply in India but globally.
But a boy from Delhi. became a global star this includes a long and struggling journey in which the author has covered every detail
This is because the author, who besides being a die-hard Shah Rukh fan herself,
Thus her interest in Shah Rukh and her deep know-how of the concern allows her to drag together a book that so fantastically captures the essence of the challenge of patron behavior.
Thus, the book not best talks approximately Shah Rukh but does so in a way that offers deep insights into purchaser behavior and the way Shah Rukh has ridden his way to fulfillment with the aid of gaining such expertise in purchaser but the book not only talk about his
The numerous and multi-hued subjects of marketing management like client behavior, branding, opposition analysis, goal marketing, psychographic evaluation, cultural impact, purchaser connection and motivation, perception, diversification, innovation, positioning, consumerism, and so forth. Are all thoroughly explained in this book.
Moving directly to the finer aspects, for a fresher, newly introduced to advertising and marketing, this book is quite a smooth and interesting manner to gain inside information about b town industry
The ease of writing style and the familiarity of examples makes the book effortlessly comprehendible. But for a critical learner, I am afraid, this isn't the book one will be searching out.
For a Shah Rukh fan, like myself, this book is one of the most exciting ones, because it's far complete with facts about his movies and other institutions.
The part I liked in the book was its easy language and the smooth drift of chapters. I also appreciated the beneficent use of illustrations and snapshots to complement the textual content and drive domestic the factors upon which the chapters have been based totally upon.
Overall, the book is ok and a one-time read. One which may be read as a mild examination and no longer something to move again to and refer to while the need arises.
I sincerely recommend Power of a Common Man to all Shah Rukh Khan fans and people who want to read approximately advertising and marketing and want to know some unknown facts about their favourite star.
