Annyeonghaseyo!🙏

This topic is one of the reasons that lead me into partly an influencer and partly a blogger. So here's me sharing my ideas into the trendy topic.🧡

Influencer marketing in 2021 is proving to be the closest form of marketing to tap into consumer psychology. It has shown its potential to mold and nurture a consumer’s mind. With the growing need for endorsements and ever-so-growing markets, it’s clear that influencer marketing is here to stay.

I have compiled crucial points to keep in mind when looking at influencer marketing in 2021.

• Target audience – When a brand chooses an influencer for their campaign, they must do so keeping in mind their TG. They must pick an influencer with a following which would resonate with the brand’s TG or possess the brand’s TG. The influencer you pick must also be aware of the social influencer marketing trends that are prominent today. When there is a disconnect between the chosen influencer and the brand, there will never be synergy. Influencer marketing in 2021 is clearly competitive and to be even minutely relevant, one must master an ideal target audience.

• Quality content– Social influencer marketing trends keep changing with time and the content that your chosen influencer must put out must be in line with them. The quality of the content they put out will be directly proportional to your product or service. If the content to endorse the product is not up to the mark then the perception of the product automatically becomes poor. To get the desired ‘relevant’ reach, content should be reviewed for quality. 

• Engagement Rate – Engagement is the most common metric used for measuring influencer marketing success. It is the sum total of the likes, comments, shares divided by the total number of followers of the influencer. This helps the brand understand or rather approximate the potential reach of their content. Social media platforms have played their part to impose bans on third-party services that peddle fake followers and inauthentic engagement. This hinders the performance of the campaign planned out for endorsement. Influencer marketing in 2021 is no gimmick. There aren’t any shortcuts to having an influencer campaign that delivers what you need.

• Platform – Influencer marketing rose to fame after the infamous app Tik-Tok blew up. The use of TikTok had become one of the biggest social influencer marketing trends at the time and having the right influencer for your brand on that platform would have immensely helped. Many content creators got branded as ‘influencers’ and this started a whole new verticle of marketing. A few of the most popular platforms as of now are Instagram, Facebook, and YouTube. The brand needs to figure out the platform which would resonate the most with its users.

• Crystal clear objective – Before a brand begins with their influencer marketing campaign, they need to zero down on their objective and what they want to achieve from it. It is very important to stick to the influencer marketing trend. 

So that's it for this blog. If you are an beginner into the world of influencers, brands and marketing , I hope this might come in handy to you.

Annyeong! 🙏🙋‍♀️