What is the power of social media? 

Simply put, the original purpose of social-media was to drive business growth by connecting people, facilitating communication, and reaching the desired audience. And the power of social-media lies in the fact that people can use these widespread platforms to extend their reach and easily and effectively connect directly with the people they want to talk to. 

How to properly harness the power of social media and make it your friend? 

Focus on content creation and curation - People tend to stick to numbers very early on, but when trying to build a business, what you really need to focus on is content creation and feeds. Aesthetics and so on. The content posted is visually appealing, has a story, and needs to get rid of something. This allows audiences and content consumers to escape something – it feels good, some new insights, and more. 

Knowing Your Audience 

Knowing your Target Audience is the job of every business owner. When someone starts a business, one of the first questions they should ask themselves is who I'm talking to or for whom, and if it needs to be met. That is. Based on that, you can focus on demographics that will help you understand how to build a social media strategy based on who your target audience is, what your needs are, and what you are looking for. 

Strategy 

It is also helpful to think of tools that can help your business and break it down into growth stages. If Phase 1 is to get your audience to know your brand, Phase 2 is to research your competitors and find ways to gain more market share for growth. 

Collaboration 

Healthy competition keeps people busy, but don't be afraid to work together. In today's world, many things can be achieved and achieved by moving away from toxic competition, looking for like-minded people instead, and working with them for mutual benefit. 

Interact with both the viewer and others. 

It's also wise to remember that once you create and publish content, you can't forget it, and you shouldn't. Some of the most successful social media celebrities and brands emphasize not only interacting with viewers with their own content, but also taking it one step further and engaging in the pages they follow. I am. Followers love to listen and feel respected, and other pages also appreciate the attention of their peers.