Strategic Intent refers to purposes of what the organization strives for senior managers must define “WHAT THEY WANT TO DO” and “WHY THEY WANT TO DO”.

Its components classifies :

1.vision

2.Mission

3.Goals and Objectives

4.values

VISION

        The blueprint for the company's future position is implied by its vision. It outlines the organization's desired destination. It illustrates the organization's goals and offers a sneak peek at what it hopes to become in the future. The organization's vision must be adhered to by all of its subsystems.

The company's strategic vision is based on the opinions of top management regarding the company's course and its emphasis on technology, customers, and markets. A strategic vision lays out management's goals for the organization, giving a broad overview of "where we are to go" and a compelling case for why this is in the best interests of the business. As a result, strategic vision defines a specific course, lays out a strategic course for the future, and shapes the identity of the organization. 

The mission of LIC Ltd., the biggest insurance firm in India, is to be a financially competitive international conglomerate that is important to societies and represents India's pride. 
 "We believe that we are on the face of the earth to make great products, and that's not changing," stated Tim Cook, CEO of Apple Inc., in defining the company's goal.

MISSION

"What business are we in and what do we do?" is a fundamental question that a mission statement addresses. It has been noted that many businesses struggle to clearly conceptualize and express their mission and business definition. It is observed that these businesses struggle to see opportunities and develop plans to take advantage of them. Since mission and business definition are fundamental to strategic planning, companies that aim to run their organization strategically cannot afford to be careless with these concepts. 

"To bring the best user experience to its customers through innovative hardware, software, and services" is the stated mission of Apple. 
Senior managers' perceptions of the organization's ideology should be reflected in the mission statement. A strong mission statement should be specific, understandable, realistic, unique, and inspiring. 

GOALS AND OBJECTIVES

Business organizations use goals and objectives to express their vision and mission. As a result, goals and objectives are interchangeable; yet, some writers try to differentiate between the two. Goals are ambiguous characteristics that represent the conditions or results of the future. Closed-ended qualities that are exact and articulated in particular terms are called objectives. As a result, the goals are translated into both short-term and long-term perspectives by the more precise objectives. However, a number of thinkers on the topic do not make this distinction.
HDFC may have a number of short- and long-term goals that complement the Bank's overarching vision and mission.

VALUES

"In my opinion, there is one major requirement that business places on you: you must constantly enforce a set of morals, principles, justice, and objectivity on yourself." Tata, Ratan N. (2006) 
(Source: Website of the TATA Group) 
Integrity, trust, accountability, humility, innovation, and diversity are a few typical characteristics of values.