Steve Jobs, he needs no introduction. The man who thought different and always stood up for perfection. No matter how much we describe some people, no matter how much we praise them, we still feel that they are worth much more than our praises and that's so true. 

In today's world its very hard for any company to survive for so long. The competition that we all are in shows us that no idea is hidden. There surely must be someone who is working or might have already worked on something which we might be thinking now. And that's what makes it tough for any idea to survive unless it has some uniqueness. 

Steve Jobs had something which made him so competitive knowing the fact that there are bigger giants out there who could have easily erased an idea which was just growing. Yes during Apple's young age there were giants like IBM, COMPAQ who were an experienced players back then and if Apple did a small wrong it would have made giants like IBM, COMPAQ to take over Apple.

Innovation has always been the DNA of Apple since it's very birth. Making appealing products with simplicity made the users to get more closer as to Apple as time passed. Jobs believed that “if you make a perfect product from within and a fine finished back, users will not have to open the product and see what's wrong”, and this continues till today. 

Privacy has always been something which Apple stood for and always will. From the launch of the very first iPhone in 2007 till today Apple moved on making it's privacy stronger and stronger. There are many aspects on how Apple works and what makes the it's users to be so loyal to them.

Have you ever wondered what makes users to be so loyal to Apple? Anyone who buys their first Apple product finds it difficult to move back from Apple's ecosystem. Here are few points which makes Apple for what it is today.

1. Minimal colour and highlight's on the product boxes.
2. Simple and elegant design.
3. Easy to use.
4. Excellent product review.
5. Designs which are generations ahead from it's competitors.
6. Simple product lineup.
7. No crab on presentation “Launch event” : Apple's launch events are world famous. They really know what to say, when to say and how to say.
8. It is not necessary to copy to remain in competition.
9. Do what you know will work and will work the best.
10. Thank about what costumers need not what they want.
11. Use the product first and then deliver it to the public.
12. Hardware and Software integration.
13. Prepare yourself for the long run and know that there will be roller coster ride but the end will be amazing.

Apple works on simplicity. They know themselves better than anyone. They know what needs to be out and wether people will like them or not. They accept when ever they fail and makes a tough and strong comeback.

This article is on what makes Apple Apple.

Thank you