While on one hand there is a debate in the world that youths only waste time on social media and peep into each other's lives, on the other hand, the latest figures show that by 2025, there will be a huge number of influencers in India.  

Marketing Rs 2200 crore.  Will happen till  Worth noting that in 2021 it was limited to Rs 900 crore only.  Globally speaking, the influencer marketing market has more than doubled since 2019.  In 2022, the value of the market reached a record 1.34 lakh crore rupees, while in 2019 it was 53 thousand crore rupees.  

From this point of view, it can be inferred that the youth are not just wasting time on social media, but they are trying to understand the art of how money can be earned by using social media properly.  Because the more he sees social media, the more he will learn something new. 

 Although here we are not denying its psychological aspects, at the moment we are talking about its positive aspects from the market point of view.  By the way, Influencer marketing on social media is Not so easy either, because along with the increase in awareness, the competition has also increased. 

 And this is the reason why today's youth have converted social media into entrepreneurship.  It is not easy to sell something out of the box through Instagram, promote by creating a community on Facebook, create continuous information about your product or services by creating WhatsApp groups or travel to become a brand through e-commerce. 

 Social media has given the facility to the youth that they can go to any corner of the world from their home without leaving the city and can further their work.  

Not only this, but through social media, the youth are not only bringing their own but also the skills of the rest of the family members to the fore, now let's understand the word 'Influencer' a little.  Influencers in social media are those people who make a strategy and publish content on social media, which affects people.  When people like their work they become their followers/subscribers and they become Influencers.

Bigger than these influencers 

Brands and organization want to associate so that they can promote their products or services.  Delhi's popular fashion influencer Kritika Khurana started uploading 'outfit of the day on her Instagram about eight years ago, which people loved.  And thus began her journey as a fashion influencer.  She regularly works with a lot of fashion brands.  These are the brands that want to retain influencers with good followership for a long time at a good price. 

 Similarly, a famous travel vlogger traveling for the last 15 years.  He explains how to travel in India and international places on a budget.  He started his YouTube channel in 2017, which became an instant hit.