Digital Marketing:
Any form of marketing that can be measured by marketing experts across the consumer journey and that leverages electronic devices to deliver promotional messaging. Digital marketing is most commonly used to describe advertising campaigns that run on a computer, phone, tablet, or other electronic device. Online video, display ads, search engine marketing, paid social ads, and social media posts are just a few examples of the various formats it can take. Digital marketing is frequently contrasted with "traditional marketing" methods like direct mail, billboards, and magazine advertisements. 

Types for Digital Marketing:
As previously mentioned, print (newspapers and magazines) and broadcast (TV and radio) advertisements were the traditional methods of marketing. These channels are still in use today and still exist. Digital marketing platforms have changed and are still changing. The eight most popular digital channels that businesses can use to strengthen their marketing efforts are listed below. Remember that certain businesses could employ many channels in their endeavours.

Website Marketing:
All digital marketing efforts revolve around a website. It is a very effective channel on its own, but it also serves as the platform for a number of different web marketing efforts. A website ought to convey a brand, a product, and a service in an understandable and memorable manner.

Content Marketing:
Through the use of content that appeals to them, potential customers are to be reached through content marketing. Typically, after being posted on a website, content is then promoted via social media, email marketing, search engine optimisation, or even pay-per-click campaigns. Online courses, infographics, podcasts, webinars, blogs, and ebooks are some of the content marketing tools.

Email Marketing:
One of the most successful digital marketing methods is still email marketing. Email marketing is not the same as spam email, despite the fact that many people think it is. Companies can connect with prospective customers and anybody else interested in their brands and products with this sort of marketing.

 Social Marketing:
A social media marketing campaign's main objectives are to increase brand recognition and foster interpersonal trust. As you learn more about social media marketing, you can employ it as a channel for direct marketing or sales as well as lead generation. Twitter and promoted posts are two instances of social media marketing.

Video Advertising Marketing:
One of the most well-known search engines in the world is YouTube. Before making a purchase decision, many internet users visit YouTube to learn something new, read a review, or just to unwind.

To launch a video marketing campaign, marketers can choose from a variety of platforms, such as Facebook Videos, Instagram, and TikTok. Integrating video into SEO, content marketing, and more extensive social media marketing efforts helps businesses use it mosteffectively. 
Affiliate Promotion Marketing:
One of the earliest types of marketing is affiliate marketing, and the internet has given it new life. Influencers who use affiliate marketing to promote other people's products are paid every time a lead or sale is generated. Millions of dollars are paid out each month to websites that sell products from numerous well-known corporations, including Amazon, through their affiliate programmes.

Text Messages Marketing:
Companies and nonprofit organisations use text messaging, also known as SMS or short message service, to tell clients about upcoming sales or to provide them with possibilities. SMS marketing campaigns are another tool used by candidates for political office to promote their platforms. With the development of technology, many text-to-give initiatives now enable donors to make a direct payment or contribution by sending a short text message.