Learning about marketing and its benefits can help you to be effective in a marketing role.India's new prosperity and market potential is attributable to the government's ongoing commitment to economic reforms introduced in 1991.Developing a marketing plan can increase revenue.These economic activities keep the economy running and even boost the GDP of the country. Marketing plan, a part of your business plan helps in creating and maintaining demand, relevance, reputation, competition. Liberalization and privatization have allowed India to rebuilt its economy and foreign exchange reserves,reduce inflation and improve competition and efficiency in the market place.The following  are the important role of marketing in India.Marketing plays a significant role in society by influencing customer behavior.

Capital market

Capital markets are important for India's economy for several reasons.Capital markets provide a platform for individuals and institutions to save their money and invest it in businesses and other ventures. India's growth story has important implications for the capital market which has grown sharply with respect of several parameters.Liquidity means investors can convert their investments into cash rapidly, without significantly affecting the price of the asset.The capital market consists primary of debt and equity markets.markets are often distinguished from money markets, which provide short-term financing to organizations.It contributed significantly to mobilizing funds to meet financial requirements.

Foreign investment

FDI involves acquiring ownership stakes or establishing a significant level of control in the foreign entity.The number of foreign institutional investors registered with securities exchange board if India.FDI facilitates the transfer of technology, knowledge, and skills across borders. FDI enhances the competitiveness and innovation of firms and industries.

Effect of globalization

The Indian economy is linked to global markets through trade and services.Globalization is an established part of the modern world, so most of us do not realize the benefits it brings to our everyday lives. Globalization has ensured that the Indian economy and financial markets cannot stay insulated from the present financial crises in the developed economies.Globalization makes it easier than ever to access foreign cultures, including food, movies, music, and art. The factors are availability of global liquidity,demand for India investment and decreased consumer demand affecting Indian exports.

Foreign currency

Reduced capacity expansion leading to supply side pressure increased interest expenditure to affect corporate profitability.This particular currency is the only form of exchange that the applicable government allows to be used for buying and selling within its borders.

Rural market

Large number of rural products sustains a significant segment of population in the rural areas. Several attributes of rural products can be identified,for which ,it has a demand in the market.