Director: Pradeep Ranganathan
Cast: Pradeep Ranganathan, Ivana, Radhika Sarathkumar, Sathyaraj, Yogi Babu
Pradeep Ranganathan's Love Today does not wish ANy credit for being termed an correct portrayal of contemporary love within the age of social media. It additionally desires to narrate this story in a very manner that it appeals to today’s viewers United Nations agency pay longer on Instagram Reels than on the other amusement platform. There’s a mad energy within the manner Pradeep writes his scenes, with heaps happening not simply in terms of what it’s attempting to mention however additionally within the manner it’s being told. therefore if a joke has been planted with a sure punchline, the film doesn’t just steer towards it. It doubles down on this concept and runs with it victimization multiple cutaways, bizarrely loud music (Yuvan’s music gets heaps higher as we have a tendency to go along) and sometimes even visual effects (“I’ll break his face” virtually interprets to a face breaking) for the joke to land. 
This vogue is perhaps a symptom of things to return with the film supplying you with the sensation that you’re scrolling through many TikToks with a unifying theme remaining a mere backcloth. provided that the plot-line itself is extraordinarily contributive for this kind of treatment, you wish to relinquish it to the manufacturers for landing on a premise that keeps writing its own jokes. the particular plot kicks in with a parent forcing his female offspring to exchange her phone thereupon of her lover’s to check however well they recognize one another. Besides the plain areas you'll be able to head to with such a solid plan, the film additionally reminds you that this one-line is ideal for social media’s favorite comedy territory—the boys versus women dialogue.
If the model of a rule film is to line up a back-and-forth between the nice guy and human to check United Nations agency is best, the structure of Love Today is between beau and girlfriend to check United Nations agency is shadier. It’s this game of practice that drives the film forward with one leaked secret creating manner for one more that’s even larger. therefore if Nikita (Ivana) goes on a late night drive along with her ex and hides it from her lover, Uthaman Pradeep (Pradeep Ranganathan) gets caught slithering into the DMs of a bunch of various ladies. The joke isn’t very in discovering their darker, kinkier facet. it's instead at however preposterously way they take this joke to make an impression. which suggests that once Uthaman slips into these DMs on Instagram, we have a tendency to additionally get to check AN intricately complicated split-screen sequence with these ladies taking a section of the screen. And once he takes this a step more along with his character asking these ladies for photos of them dressed up in “tribal” article of clothing, the irreverence of it all is what makes it work.
When a number of these setups work, they supply some wildly funny LOL moments. however after they don’t, you get to obviously see simply however immature it are often. Take the case of however a scene is written around AN annoying child United Nations agency desires to pee terribly badly. They push it thus far that it’s neither clever nor funny. It’s identical with the thought of our hero having to shove her lover’s phone in his pants to safeguard it from rain. This visual too is pushed to such AN extent that it borders on being unrefined and distasteful.
Even if you’re willing to overlook these as surface-level slips, what keeps the film at a distance from you is simply however unlikeable its lead characters stay throughout. it's perceivable that you simply question their decisions given the film’s underlying theme, however this doesn’t forever justify the notions they propagate. What this reveals is that the film’s youth-centric approach is proscribed to the creating and also the manner during which it includes technology into the plot. Ironically, the mentality of those 20-something characters stay as conservative as their folks. AN example of this comes within the manner Uthaman is fast to slut-shame his lover the terribly 1st instance he suspects her. Even the shockingly old-school weightage Uthaman and Nikita placed on notions of purity and condition (a running motif is however she refuses to kiss him) seem dated in a very film that desires to talk a contemporary tongue. 
This is a shame given however the film may also be perceptive once it desires to. For one, there’s some smart writing that has gone into the hows and whys of casting Yogi baboo as Uthaman’s relative-in-law. At first, Love Today deceives you into basic cognitive process that this too is another film designed to form fun of his look with a overplus of body shaming gags. however if you fell for it, the film is additionally clever enough to purpose the finger right back at you for riant by making the house for a Yogi baboo monologue that works outside the context of the film, even as it works within it. Even the manner the film uses the figure of a Mangifera indica provides the film moments of maturity, although this concept is pushed too exhausting and too clearly.
With heaps of the energy from the film’s half missing because it progresses towards a sober climax, we have a tendency to additionally begin missing the audacity with that the sooner parts were treated. In what’s meant to mirror a boy’s coming-of-age story even as it reflects some achieving emotional maturity, Love Today could have simply been a cautionary tale concerning the importance of mutual trust in a very relationship. however by sinking for fast gratification from its comedy instead of finance in its broader, a lot of pregnant themes, Love Today too settles for the standard. it would seem to be a product created by and for GenZ. Sadly, its soul is that of a boomer’s. 
