Marketing is the process of promoting a product or service to a target audience. The goal of marketing is to increase sales and brand loyalty. Marketing has always been fascinating and it is evolving very fast. Everyday we come across experimentations and innovations. The essence of marketing is a state of mind, so instead of a product-centric "Make and sell" philosophy, it is shifted to a customer-centric "sense and respond" philosophy and in today's hi-tech age, it is strongly felt to create an authentic social media presence.

Digital marketing is one such fascinating and unique platform where the scope of experimentations is very paramounting and thrilling. It encompasses all the marketing activities that take place online to capture the attention of prospects through the buyer's journey. Digital marketing which is very holistic is also called online marketing/web marketing/Internet marketing. Though this medium is very new but the digital marketing is incredibly had rapid adoption and the most dynamic enrichments on the society It is a communication medium, allowing the firms to create awareness, provide information and influence attitudes as well as pursue communication objectives of marketing. It is the most direct response medium allowing the user to both sell and purchase the product through E-commerce e.g. Amazon's digital marketing strategy is comprehensive and they reach the masses through digital marketing for all products. The digital marketing is the most upcoming revolutionized medium of social marketing. Yes, it is the most growing and mature form of marketing. At the same time, it is highly-interactive, economical and affordable means of marketing.

In totality, digital marketing is the important feature of modern marketing that uses the internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platform to promote products, services and ideas.

It offers endless opportunities to be creative, connect and experiment with a variety of marketing tactics and ultimately in pure sense, marketing has always been about connecting with the target audience in the right place and at the right time. In true sense, digital marketing is advertising and content distribution via a variety of digital channels. It helps to formulate a marketing plan that aligns with the business goals and customer requirements. It is the art and science of leveraging digital assets to drive engagement and sales of the brand via the internet and digital/electronic technologies to connect with the target audience, and the target audience also rely heavily on digital marketing to learn about brands.

"Digital marketing is a set of activities that a company or person runs on the internet in order to attract new business and develop a brand identity." - Philip Kotler.

"If Your Business is not on the Internet, Then Your business will be out of business." - Bill Gates.

"Ignoring digital marketing is like representing your business without any audience" - Jason Mathew

"Content is the atomic particle of all digital marketing." - Rebecca Lieb

Overall, we can say digital marketing is the new era of marketing without which a business can not compete in this modernized world. Every business is trying to expand their scope by digital means to achieve their objective of profit maximization. Further, consumers also get more informed about the products using these mediums. 

This is all for today, Thanks for reading…