Have you wondered how to make your blog site appear on the first top 10 results provided by GOOGLE? Well, the answer to that is those blogs sites are SEO optimised, which simplifies that GOOGLE as search engines find the content contained in the blog to be informative and of quality aspect. Google approximately processes 5.8 billion searches per day and around 2 trillion searches per year. With diverse content being published for the same, content, it becomes necessary to know the different algorithms used by Google to rank the top websites on its page. Also, with the advancement of technology comes the need for quality content, and thus SEO becomes the need of the hour.

SEO (SEARCH ENGINE OPTIMISATION) IS THE MOST POWERFUL ASPECT OF DIGITAL MARKETING. SEO is a practice of improving a website's visibility and helps in ranking in the top search results. SEO fits into a broader digital marketing strategy, mostly bidding for paid advertisements, search engines, social media, as well as content marketing.SEO could be defined as an exclusive language practised by marketers and webmasters to communicate intensively with the search engines.

With SEO becoming more and more relevant to every company or even start-up requires their content as well as graphics to be SEO optimised to gain massive traffic to their blog as well as websites. Now that we realise the significance of SEO and its massive impact on today’s digitised era let’s learn about the latest trends of SEO Latest Trends in SEO

● High-Quality Optimized Content - it is not only the most efficient criteria for SEO but the most basic one. The customer's look for quality content and the recruiters should be familiar to hire writers who know how to write quality optimised content.

● Voice Search Optimisation (VESO) - With technology taking over all our daily routine, the most talked-about trend in SEO is the Voice Search OPtimisation, where the customers use the facility of searching with their voices. It helps the customer to do multitasking and is already taking a high road. According to the latest reports, 55% of teenagers use the voice service daily, and by the year 2024, it would be an industry worth $30 million.

● Bert Update - In 2019, when Google came up with its most significant update of the last five years not only it gathered the attention of industries, it was one of the most talked-about updates of the year. In the update, Google implemented the understanding of long-tail queries, clear content structure and delivery, schema markup and excellent user experience.

● Entity Popularity and Engagement - This states that in the year 2020, engagement will be one of the most significant factors of SEO. This is intended to give the local business the chances to rank higher in the search engines. Entity Popularity will be measured through the brand mentions on social media, journals, forum videos etc. In contrast, the Entity Engagement will be measured through signals on the web such as the positive response and recommendation, the save tabs on phones etc.

The digitalised world is conquering your day to day life at the most premium speed, this little trick about SEO and its trends gives the audience insight into digital marketing and its process