Today, Amazon unveiled two new Fire TV models designed to appeal to those looking for a more upscale experience. The business debuted new higher-end TVs with the Fire TV Omni QLED series devices as well as the most recent iteration of its high-end media player, the Fire TV Cube, during its autumn hardware event today. The Alexa Voice Remote Pro, its finest remote, is also getting an update.
Additionally, the firm provided an update on the state of its media player and TV businesses overall, stating that it has already sold more than 150 million devices and TVs across 80 countries, with its TV portfolio alone boasting more than 160 models globally. According to Amazon, TVs are the Fire TV family's fastest-growing sector, in part because to more recent acquisitions like Hisense, Xiaomi, and Yamada in Japan.
The new gadget has a new fabric-wrapped, curved-edged design that gives it the appearance of a more premium smart speaker, along with an improved CPU and other improvements. According to Amazon, the new gadget is 20% more powerful than the previous iteration because to its "octa-core" 2.0 GHz CPU (instead of a "hexa-core" processor before). Dolby Atmos audio, HDR, Dolby Vision, and 4K Ultra HD are all supported on the Fire TV Cube. With its Super Resolution Upscaling capability, it can also upscale HD material to 4K, making older photographs and movies seem better on more contemporary 4K TVs.
However, the fact that it will be the first streaming video player to support Wi-Fi 6E would be a stronger selling factor for customers. For houses with many connected devices, this makes it possible for fresh spectrum to pour in with less interference.
The Fire TV Cube's integrated four-microphone array and 360-degree IR blaster will also enable voice control of your TV and other living room electronics. Ethernet, USB (essential for adding storage or attaching cameras for video chats), an IR extender, and, for the first time, both HDMI In and HDMI Out connectors, are all available on the device's rear.
Thanks to its 4K QLED display, this product will now stand for the best image quality among Amazon's own Fire TV models. It features local dimming with up to 96 dimming zones, which gives you the deep blacks and dazzling whites. Additionally, Dolby Vision IQ, a technology that enables sharp colours, contrast, and brightness, is included for the first time on a Fire TV device. Additionally, the TV will change the image brightness and contrast dependent on the brightness of the room while using HDR 10+ Adaptive and Adaptive Brightness.
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