Google Ads is one of Google's products that provides paid online advertising services to promote businesses online. Previously its name was Google AdWords which was launched in the year 2000, in the year 2018 it officially got its name “Google Ads or Ads”.
Google Ads are used for buying advertisements from Google itself, the ads are shown on SERP(Search Engine Result Pages), and using the PPC(pay-per-click)model the Ad campaigns get paid when the user clicks on the Ad that is shown on Google Advertising network.
The Ads which are shown can be images, links, text, video, or audio. Google Ads is mostly used by advertisers. Creating and registering an account for Ads is free and easy. There are various types of Google Ads campaigns Search, Display, Shopping, etc.
By using Google Ads one can place, handle and calculate the success of their ads campaign. For setting up Ads, firstly one needs to fix business plans. Ads are mostly displayed on search and display networks. Ad extensions are necessary that can display more data in your Ads.
For knowing Google Ads, one needs to understand the working of the Google Search Engine first. If you have observed on the topmost of searches the paid Ads are displayed. For any information searching, we put some search keywords.
One of the terms organic results shows the high-quality unpaid enlisted content based on the keywords typed that are used by users for searching on Google. In organic results, a lot of links pointing are shown on your websites, on using certain keywords, which accelerates its outcomes. For eg: By searching for any required object to be purchased, by typing the appropriate keyword the best results are shown.
Google doesn't target specific keywords, but one can exactly target very particular ones by the terrain, time zone, and devices like cell or computers that you can get very analytically more things that work for one's business. There are long-tail keywords that are targeted and generic keywords that give suitable search results that are likely for purchasing.
Another term related to Google Ads is the Split test if there are two Ads, Ad X and Ad Y, any person is about to click on the ads displayed, using PPC, on clicking on Ads, Google gets the amount paid for it. More suitable the click-through rates less the google will charge the users. The click-through rate is nothing but click on your ad, which is termed a Funnel.
Some other terms that are included in Google Ads are :
Do read my similar blog related to this blog in comparison with google Adsense in the link as follows: https://paidforarticles.com/google-ads-vs-google-adsense-682103
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