If you've been running AdSense advertisements on your site for a time and you don't think you're generating as much money as you might, you're probably right. The majority of individuals are unhappy because they are not generating the money they intended, and this is due to traffic and click through rates.
There are a variety of ways to convert traffic into AdSense traffic, and here is a list of the most common ones, along with descriptions for each.
The first thing you should do is clean up the information on your website. While some people may not be able to do so (for example, if you operate a forum), the majority of individuals can turn their AdSense sites into cash cows.
To begin, determine what your website's keywords are. Keyword density verification is a fundamental SEO (search engine optimization) approach. SEO Density Analyzer is a useful tool for this task.
Then, using this list of words, check the Overture Search Inventory or the Google AdWords Sandbox to see what alternative terms could perform better than the ones you have now.
From there, attempt to keep your site focused on the subjects that show most frequently in your keyword ideas. Incorporate such keywords, or at least some similar terms, as much as possible in your site's links.
Because of the way Google AdSense works, you'll get better adverts in your AdSense banners, similar to how you'd receive a better Google PageRank.
It's also critical that you keep adding new pages to your website. This is critical since the more pages you have, the more likely you are to acquire more clicks on your adverts.
It's also critical that you select the right formats for your AdSense banners, as well as the optimal positions for them. While this is a much broader topic, the top three Google AdSense forms are 336x280 big rectangle, 300x250 medium rectangle, and 160x600 skyscraper, in that order.
Make sure the colours you use for the adverts are acceptable, since making them too different from your site's content (or merely different in a terrible way) could cause users to mistake them for banners that have nothing to do with the site.
Ensure that these adverts are placed where they will earn the most profit. Most of the time, that place is stated to be exactly before your site's main content begins.
Skyscrapers may perform better on websites with a big text body simply because visitors are exposed to them for longer periods of time.Also, you could discover a decent place near the bottom of your content for sites with news or similar stuff, because that's when people are through reading your narrative and seeking for something else to do.
If your page has a lot of text, you should utilise more AdSense units. Just be careful not to overdo it, since if you utilise this strategy incorrectly, you may end up with a much lower CTR and lesser income than you were generating before. You have the option of adding up to three units, so use them wisely.
There's a Google AdSense Preview Tool that lets you see what adverts would be shown on your website and may be quite useful as a testing tool.
Just make sure you follow AdSense's guideline on click fraud. You might use an image next to your ads as a pointer, but make sure to leave enough space between them so that visitors don't feel compelled to click the link.
Of course, there are more strategies to enhance AdSense traffic from your site, but these should provide a solid starting point for maximising your earnings.