Blogs; what good are they anyway? Well, actually blogs are both fantastic whether you are running a business website or you are simply using blogs for fun. In terms of business, blogs can prove to be a supplemental form of advertisement and you will find them to be a unique device that you can use to keep in contact with your clients. Further, in terms of personal use, blogs are definitely an excellent way to stay in touch with your family and friends, even if they are across the globe. Best of all, blogs can often be established for free and can easily stand on their own, without an existing website to support them.
Blogs have become quite popular and more and more blogs are appearing all over the Internet. In fact, the more people realize the great benefits that they can get from using blogs, the more people will be using them. Blogs, not only serve as personal journals, they also serve as business supplements and people love communicating with others by using blogs and allowing others to comment on their postings.
Blogs are regularly updated which means that they have fresh content on them all the time. This makes them appealing to visitors and search engines alike. Every new posting means new content on your blog and if you update your blogs daily or weekly you will see them grow rather quickly. With fresh content, you can improve your search engine ranking. Whether you use the blog alone, or you used it to accompany an already existing website, your fresh content can be used to draw more and more traffic to either your blog or your website, or both.
Additionally, you can add links to your blogs and start a link exchange campaign. In doing so, you will see your page ranking increase in search engines because SE algorithms frequently focus on the number of links that are pointing to your website. The more external links that recommend your site or blogs, the easier your site or blogs are to find in the big search engines like Google.
Blogs can be used to freely advertise your products or services. That’s right, blogs can serve as free web space for you to use to advertisement of your business. Also, blogs are great from providing existing clients with updated information about new products and services you may be offering. Want your clients to share there feelings about your products and services? You can use blogs to receive and share client testimonials. There really is no end to the benefits one can derive from using blogs.
What is equally fantastic about blogs is that there are ways that you can create blogs for free. Sites like Blogger, recently purchased by Google, allow you to establish a blog free of charge. Moreover, there are a variety of layouts, fonts, and templates to choose from and Blogger even allows you to post images. Finally, sites like Blogger give you the opportunity to archive your postings so that visits can return to them again and again.