Product Type: Gaming, Real-time strategy making.

User(Target audience):  Children, school kids, and college students (13-22years).

Net worth - Around 490 U.S dollars worth in 2021.

Highlights: Free to play and download, online-game, unlocking contents in-game.

Developed by: Supercell

Available for both iOS and Android.

Product highlights:

Ever thought you could plan something prior and execute it as per your plans?? Ever seen your presence of mind and changed your tactics to achieve what you wanted?? Ever longed to win a war using some Bahubali war skills?? Also, are you a teen kid who scrolls your Insta reels and knows nothing to do? This exact piece of artwork in the gaming industry is a treasure for you...

Starting in 2013, as a real-time strategy game, COC attracted Android and iOS users to install-play-get addicted to it. users have options to play as a single member or multiple members and create a group (Called us “CLAN”). The war schedule goes for 48 hours (24 hrs of preparation and 24 hrs for attack). There are two bases- The base is built by the players using their construction strategy which helps them defend against every attack of looters and wars.

And each level of your base gives a lot of walls and super fantasy creatures which help both in defense and attack… And yes, King is always a superhero in COC... Each level is added with more difficulties and unlocking it gives more powers which keep its users grabbing the mobile tighter as they sweat inside the arm, loot, and upgrade the defense - loot, and upgrade the strategy… 

Business:

As most freemium games do, Clash of Clans also follows the strategy of providing free games for all users. that is every user can download for free without paying a penny, but the eagerness to unlock each level, the curiosity to upgrade the war base and military holdings, armors, etc., will attract and make the users put their money into buying the in-app purchases… on an average per day income is approx 1.56 million U.S dollars…

Advertisement is a key to success….

COC spent a lot on ADs… in the year 2012, they spent a daily 1Million U.S dollars which had an impact on turnover lately when the firm earned 1-2.5 million U.S dollars as an average daily income.

Users Perspective: 

As a lean startup strategy, they achieved in reaching most hands who carried a smartphone and youngsters who constantly searched for strategic games, and we could possibly say each player was energetic with the game appearance and its features, COC didn't fail to constantly give surprises by providing some enthusiastic gaming experience… But as the years passed and the popularity faded in the late 90s kids as other games captivated them… and still holding 5th position of highly profited games…

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