Online marketing, when it started, it was completely a new concept for the generations. It has fundamentally changed the scenario of the Indian market, everything people can get in less effort. The best thing about this online shopping is that it is available 24*7 you can shop anytime from anywhere, wide varieties, range of products are available people can compare various models, brands, get detailed information about the product and that too without any rush around, these are the reasons that online shopping is briskly increasing as compared to traditional shopping, but still, there is a question alive “How can anyone buy merely looking on the screen?”

  There are over 4.5 billion people who are using the Internet, out of 7.7 billion people, and on that 4.5 billion, 3.5 billion are online. This shows that one in three people in the world, use social media platform, now if we will talk about the online shopping, there are 2.05 billion Online shoppers, it means approximately 30% of the total population are online shoppers.

                                          Now if we will talk about the Indian online market, according to the survey, the number of online shoppers was estimated to go up from 75 million in 2017 to 220 million in 2025. This shows the behavior of Indian consumers towards online shopping increasing briskly, and the upcoming era will be the online shopping era and it might be possible that in upcoming years India may surpass the US online market. This whole concept of online shopping is growing and due to that online shopping sites are growing in India by leap and bounds. The main reason of booming this industry in India was the revolution created by the jio owner by distributing the free internet to the people of India. Online purchasing is becoming synonymous with easy and hassle-free shopping. It is an uncomplicated process and a very easy solution for the people who don’t have time to move out and shop due to various constraints. The size of the Indian e-commerce market is worth around Rs 9,500 crore out of which Rs 1300 crore are purely playing online shopping.  In simple words, if we define online shopping then it is simply purchasing items like garments, grocery, home items, vegetables, etc. from e-commerce players instead of purchasing items from a brick and mortar store. With the penetration of a greater number of mobile phone users, online shopping is increasing at a faster pace. There are many factors like ease of use, satisfaction, doorstep delivery, security, easy return/exchange, etc. which motivate people to purchase goods according to their need and choice from anywhere at any time.

Hoping this will help out to the people who are looking for several facts and figure regarding this topic.