SEO - Search Engine Optimization:

• Process of developing and maintaining the quality and quantity of a website. 
• It helps to maintain the quality (content) of your website traffic (views) in terms of quantity (people).
• Traffic may generate form various sources organic, free, editorial and natural search results. 
• Content of the webpage is determined by links associated with search engine algorithm and Google Search Console and Search Index.
• HTML code structure is important to optimise the web page structure including meta description meta tags, focus  and relevant keywords. 

Mobile SEO:

• It is process of maintaining the quality and quantity of the web traffic by utilising mobile devices.
• By using smartphones and  tablets building your website access to search results. 
• Google's  Mobile-First-Index that ranks the search results by using smartphones and tablets.
• Mobile search that able to get exceed desktop searches.
• Google develops mobile search engine optimization for batter utilisation of mobile friendly websites. It gives flawless viewing experience to the users. 
• Google has developed responsive web design, dynamic servers and  seperate URLs than that of desktop version.
• For mobile content setup for all formats of videos and images should be flexible and crawable for indexing such content.
• Google develops Accelerated Mobile Pages Project in order to improve the mobile friendly webpages and websites.
•  It helps to maintain the speed and pages load times for optimising the mobile content in mobile site performance.

Importance of Mobile SEO: 

• Mobile optimisation: It helps to adjust your website mobile friendly content to ensure that the visitors may reach to your site by using their smartphones and tablets.
• Adequate Web Design: By making a well responsive web design it will helps to reach more and more visitors. Cloaking is an important part for designing a mobile friendly website because it helps to regulate the  mobile crawling and seperate the mobile content then  evaluate the  sources of the traffic that from where the traffic that has been coming. 
• Mobile Content: It is the hyper text of various information that is set up the website format of information with various types of images and videos where the exact and accurate information of a website of PC is redirect and reflect to the user interface of smartphones and tablets.
• Mobile Website Performance: With the help of Google's Accelerated Mobile Pages it improves the speed and velocity of the website pages that performs quickly than that of desktop version and also helps to show the search results of various information which you are able to googling for.
• Mobile Seperate Accessibility: It includes seperate URLs for optimising the mobile search. For example it means if the search results show www.fb.com you will see in your smartphone m.fb.com. Mobile Switchboard Tags it heights the mobile Url to the Google Search Console. It is impossible for Google to crawl  the mobile friendly website without this Tags.

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