Marketing refers to the process of planning that ascertaining consumer needs. While marketing or marketplace is the execution of production and distribution, promotion, and pricing that deals with the exchange of sales goods and services. In other words, marketing is referred to as a social and administrative process in which different groups of individuals who have a keen interest in making money from a business marketing strategy for what they want and substitute products, goods, and services dealing with others. In simple words, marketing is a decision-making process of purchasing products, goods, and services in terms of selling or buying, and investing something to regulate an organization.

In the present-day relevance of advanced technology, marketing is not referred to as conventional because there is a global influence of Internet Marketing trends that changes the overall concept of traditional offline marketing into digital online marketing. Internet Marketing is the most popular and fastest-growing process of products and sales, goods and services today. Everyone wants to create and set up their new businesses online. While dealing with the traditional way of marketing a storekeeper has to make a physical store where the people physically visit the shop and purchase goods according to their purposes but in internet marketing is quite different here a seller sell his products by creating his website with SEO optimization and to purchase the products, customers have to visit the website of his online store which is listed on the Google Maps by the storekeeper.

Internet Marketing is often referred to as E-Marketing which gives birth to the new age of digital marketing in which not only displays Ads on a particular website but also dealing with other commercial activities such as email and social media marketing to grow a small business. Internet Marketing is famous for three keystone regulations: Immediacy where people can communicate with the retailer of the shop listing products and goods prices. Personalization here the retailer of the shop addressed his personal information of the store to get traffic on his website and helps people to find the location of the store. Relevance: The retailer of the shop has properly listed the contact details on his website on Google to get more traffic from the internet where everyone wants to buy his products.

Let us know what we have in this article is about the differences and similarities between digital versus social media marketing.

Digital Media Marketing is a prominent part of Internet Marketing. To promote products and brands digital marketing is the fairest way to play an effective role in the world of the internet including websites display ads, emails, and mobile technology. Major factors influencing digital media marketing strategy: 

Digital Marketing- search ads, display ads, email ads websites. Social Media Marketing - different ads of different products and services displayed on forums and blogs and display ads on different social networking sites: Facebook, Twitter, and Instagram, etc. Mobile Marketing - display ads to boost traffic with the help of mobile apps and text messages SMS.

Nonetheless, social media marketing not only a part of digital media marketing but also a global part of internet marketing. 

Generally, marking through social media platforms means to promote products a retailer may be listed his products and services in terms of using various social networks like Facebook and Twitter LinkedIn, and Instagram while in the same manner it can be done through mobile appliances because nowadays it is easy to start a social media marketing campaign to set up a small business through social media. Easy to get traffic on the Facebook page for a business while on the other hand, social media the kind of platform in which to visit an online store is not only accessible by a user-friendly interface but also provides a mobile-friendly interface.

With the help of social media engagements, viewers, followers, and subscribers, and social media influencers the retailer of a store easily boosts the business page towards the end of the target audience. It is only possible by posting fresh contents of a retail shop such as products, goods, and services that ranked the page consequently get the reflection and reaction within a year.