Hello Everyone,

In this blog , I would like to share about basics of digital marketting.We are all know about marketting that is nothing but selling products or services through advertising, Normally marketting done by publish advertisement (ads) in television(Tv) and place a banner in puplic places or peple crowded areas like bus stand ,near theatre,temple..etc.

Digital marketting fully differs from that. In that marketting only in online.Types of digital markettings are

Search Engine Marketting

Seach Engine Optimization

Email marketting

Social media marketting

Content Marketting

1.Search Engine Markettingv (SEM)

It is the primary step of digital marketting.  In this scenario we search the all the things in google and read the reviews also online finally buy that in online. So the owner or seller point of view we provide the ads to all people instead of that we can only show that whom search in online.

2.Search Engine Optimization (SEO)

39% of all global ecommerce traffic comes from search(SEO tribunal). SEO practices are 

• High quality content
• Guest blogging
• Meta data
• Social presence
• Direct mail

SEO involves some of the step for making that.

3.Social Media Marketting

Marketting or exploring ads through the social medias like Instagram,  FAcebook, YouTube,…etc.Creating and distributing the products or services only targetting people through the social medias.Many of the ads are pulls up us to purchasing in some manner.It is one of the popular marketting because most of the youngsters are used social media more time.So they have attracted by Social media marketting (SMM).

4.Email Marketting

It involves sending advertisements ,  newsletters through the email.It is the oldest method of marketting.There are different email marketting components are Advertising , Newsletter, Event invitation.

5.Content Marketting

Content marketting is one of the marketting strategy to attract and engaging the peple through related articles , blogs, podcast, video and other medias.

Why we need Digital marketting?

• Affordablity : This requires low cost compared to others.
• Visually attractive
• Update to trend. Not like a traditional marketting it is fully differ and we are update day by day through online marketting.
•  Transportation free: Free from travelling time and purchasing time we choose the products from online and buy that.
• Infinite choice: There are many number of brands and tarders so we can able to choose the perfect one.
• Flexibility : There are wide range of possibilities an email, social media , website .

I hope this blog useful to us.I will follow up with this topic in  further parts.

Thanks for your concern…