Bholaa, which stars Ajay Devgn, was eventually released on March 30 and is doing okay at the box office. The talented actor has also directed the film and as is common knowledge by now, it is a remake of Lokesh Kanagaraj’s 2019 Tamil film Kaithi. Bollywood Hungama has learned that, unlike the popular norm, a novel arrangement took place between the makers of Bholaa and Kaithi with regard to the sale of the remake rights.
According to a source who spoke to Bollywood Hungama, "Typically, the Hindi film producer purchases the rights from the producer of the South film for a lump sum payment. The South producer might also co-produce the remake in some cases, as was the case with Shehzada (2023), Jersey (2022), Ghajini (2008), etc. But in the case of Bholaa, S R Prakashbabu and S R Prabhu, who produced Kaithi, have not taken a certain amount of money and parted with the rights. Instead, they've agreed to a profit-sharing arrangement.
"S R Prakashbabu and S R Prabhu would receive 5% of the profit of the remake," the insider stated. This covers both theatrical and extra-theatrical earnings, such as those from the sale of music, satellite, and digital rights. That Dream Warrior Pictures, the production company run by S R Prakashbabu and S R Prabhu, is named on the posters and that their logo appears at the beginning of the movie is not surprising.
"It's hard to say if this is the first occasion, but it's definitely an uncommon setup for a remake film," the insider continued.
Bholaa also stars Tabu, Amala Paul, Deepak Dobriyal, Vineet Kumar, and Gajraj Rao in addition to Ajay Devgn. It depicts the tale of a guy who, after serving ten years in prison, is finally allowed to leave and is getting ready to meet his daughter for the first time. He is asked to help a hapless police officer on a perilous mission. The main focus of the movie is how he handles the difficulties throughout the night.
The growth of Ajay Devgn's Bholaa at the Indian box office is yet another encouraging development. The movie experienced a significant decline on Friday, then an astonishing increase on Saturday. Another increase in attendance occurred yesterday, giving the play a chance to continue. Let's examine the movie's performance on Sunday, which is day 4!
The movie, Ajay Devgn's fourth effort as a director, premiered to favorable reviews from reviewers. Word of mouth has also been positive ever since the release. The grim undertone of the movie, the fact that it is a remake, and the ongoing IPL season, however, are what are preventing more people from visiting the theatre. Nevertheless, on Saturday and Sunday, there was a positive turnaround.
