To attract people to your products and make them your customers, you have to make your brochures something special.  Its first quality is that it tells the story of the customer, not your company.

By giving information about your business to people A, you must have also prepared your brochures to make them customers.  You must have tried a lot to attract people through graphics, stylish fonts, etc. on good paper, but did your effort succeed?  Most of the brochures either do not grab the attention of the people and even if they do, they do not do anything to motivate them to become buyers.  Here are some basics to keep in mind to make your brochures effective.  

Know Your Customer First:-

 Before planning your brochure, understand your customer.  What is something about your product that would make them want to buy your product?  Without understanding this basic point you cannot appeal to the customer.  

Do the simple thing:- 

If you have identified the specialty of your product to meet the needs and requirements of your customers, then express it on your brochure.  Things related to your need will appeal directly to the customer.
 

Do not display unnecessary:- 

You may like the building of your company very much but it is not necessary that you should make the whole building stand on the front cover of each of your brochures.  The interest of the customers is in the products that meet their needs, so instead of occupying the space by unnecessarily putting pictures of buildings, put pictures related to the products or the needs of the customers.  
 

Customers are special:- 

Always remember one thing customers are not interested in your products or company but in fulfilling their needs.  Therefore, when placing your products in your brochures, use such headlines and text that can convince them of meeting their needs.  Avoid unnecessarily praising yourself in your brochure.
 

Benefit in Headlines: -

 People decide whether to read it completely only after seeing the cover page of your brochure.  A punch line written on the cover page or headlines written on the inside pages should show an advantage to the customers.  Only then will they realize that this brochure has been written for them.  

State the next step:-

 Once you are attracted to your brochures, your next step should be to lead them to purchase.  Tell them clearly where to call. 

 Mention some advantages:- 

After getting attracted to your best brochures, if they don't order then all the hard work will be wasted.  Make sure to enumerate some of the advantages of immediate ordering to your customers through your brochures.  These benefits include free coupons, discount facilities, etc.  Such benefits act as motivation for the customers.  Make instant ordering convenient for them.