What is the cause of Vikatan's decline?
Due to the economic crisis situation, Vicredit has laid off 170 of its employees. Many are strongly against this. Let's see what caused the credit collapse.

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Mr. Balasubramaniam had great respect for Vikatan when he conducted it. In Tamil Nadu, there was no family that did not take a loan. Image Credit

Due to the management changes after the death of Mr. Balasubramaniam, Vikatan has completely changed course. Along with this people have reduced their purchase of print magazines and switched to electronic mode.

Even if Mr. Balasubramaniam was there, the current change could not have been stopped, but it would not have reached a bad and disrespectful state like the current Vikatan.

Screen messages
Magazines like Vikatan, which comes out as a pulp magazine, cannot avoid screen news, but currently only screen news is in Vikatan.

There are others to the name. There are no deep articles or stories.

When they read all the screen news on the internet, why should they pay to read them again?

And why bother to read screenplays? Where has the uniqueness of Vigatan gone?

Web Snippets
They filled the page with things like twitter facebook on the internet. Although people enjoyed it initially, they became bored as related snippets continued to fill the pages.

Even though the youth offered these things to attract the youth, they did not pay for it.

Because today's younger generation is ready to read pulp magazines online but not in books.

The younger generation could not be attracted and the changes made for them did not appeal to those who were already studying.

Political position
For more than two years, Vikadan has been operating as an unannounced murora. Regardless of what the DMK did, it was washing others as an article every day.

Initially there was some resistance, but now everyone is washing the ad in the Facebook Twitter comment section.

It's impossible for any newspaper to be honest these days, but it's no wonder its value goes down the drain when it oversteps its bounds and acts like a marketer.

Movie serial
Apart from journalism, it also focused on movies, serials, awards etc. Now it is going to be launched as a web series.

Many have objected to Vikatan investing in these, but if they don't pay attention to them, Vikadan will take the same steps they are currently taking to lay off employees.

In the present scenario we cannot rely on print media alone.