Hello friends welcome to my new blog post  we will be discussing about a new topic that is Public Relations. All of you must have heard this term before maybe in newspaper or magazines. We will be discussing about it in details today. Let's go.

The word Public Relations is one of the most poorly understood or we can say highly miss understood word. It is an element of Management which helps to figure out the corporate policy of a company. Every company has a PR or Public Relations department weather it wants to have them or not. It is responsible for the different activities undertaken to achieve organisational objectives of the company. It may engage itself in opinion research through books and publicity  or by many other methods. The term Public Relations is just an expression of public opinion. It is a method of developing reciprocal understanding and goodwill. It is a operating philosophy through which the management decides the policies which can serve both the company and the public interest. It is the basis of all the techniques which a management uses to achieve and build good relations with the general public through various techniques of publicity and promotion and advertising. Broadly speaking  it is a way to establish and maintain a mutual relationship between and organisation and the public it is  a way to communicate a company's perspective  and objectives and its purpose to the public and monitoring their feedback. It is a plant and the deliberate effort which a company or business performs to maintain good relations between them and the public. It is a communication process of persuasion. It informs and educates the public about a particular company or a person. It can be used to influence the misunderstanding and can be used to clear the image or making use of media for creating an image. It forms a congenial climate which has a better understanding and the deep sense of belongingness. Public Relations today is a very important part of image building for a brand or a famous person. You must have read this in magazines how celebrities play stunts to gain attention of the general public. Every act that a famous personality or a big company does is the brain child of their Public Relations team. But we as consumers and public must avoid  getting too influenced by their tactics and we should use our wit to decide what's right and what's wrong for us. I hope you like today's blog. I will be sharing more interesting content in my upcoming blogs. Please like ,share and follow for more.