Digital marketing is one of the highest paying as well as demanded skills in current times, but not all of us can afford to enter big institutes to learn it. So, here is a guide that can help you learn digital marketing at home.
In simple words, digital marketing is nothing but marketing just a brand or a business over the internet.
It involves marketing and promoting any business over several social sites like Facebook, Instagram, Pinterest, etc.
How to learn digital marketing by yourself?
If you want to learn digital marketing by yourself, you just need to follow these steps. I have personally used them, and they gave me a practical idea of how this field works. I will say that yes you will have to work hard, but it will be worth it. So, let's begin.
STEP 1: Start with creating a blog or a website
The first step that I would recommend you in your digital marketing journey is to create your blog or website. If you don't know to code, then you can simply create it using Blogger or WordPress. In my opinion, Blogger is a really good option as you don't have to worry a lot about coding and, you can focus on writing great content. I will recommend you to choose a niche like Cricket or Fashion as it will help you to optimize and market your content easily and try to choose a niche that is tough to rank like Poetry or Art.
STEP2: SEO
I already told you to write original content, but you need to optimize it in a way that reaches different people and ranks on Google. For this, you will have to focus on various keywords that help an article rank on search engines. Many tools can help you to research keywords, many are free and many are paid, but I will recommend you to use Google keyword research which is free and helpful.
There is one more free tool called Answer the public, which can help you to understand what people around the globe are searching for and can help you to create content according to that.
STEP3:Market your blog
The next step is to create social media accounts for marketing your blog. You have to decide which sites match your niche and are suitable to promote it. For example: If you have created a blog where you write your quotes then Pinterest and Instagram are great options even Tumblr can work wonders for you but if you are a business then you will have to create your accounts on Facebook, Instagram, Google plus, etc.
You will need to find a target audience that can be based on age, gender, class, etc.
STEP4:Learn from other resources.
You can learn from various free resources such as YouTube where many digital marketing institutes have their channels, and give free classes there. You can also enroll yourself in The Fundamentals Of Digital Marketing course on Google digital garage, which is free of cost. I learned a lot from this course and I will recommend it if you are a beginner.
STEP5: Give yourself time.
You won't learn anything overnight, it will take at least 6 months of extremely hard work since you will have to manage everything alone, but it will be worth it. There are chances that you even start earning from your blog if you followed all the steps correctly and learned simultaneously. Remember Digital marketing is more about implementing than learning so more than theory you will have to focus on practical.
STEP6: Start doing Internships
If you worked hard during these months, then you would have learned a lot now. So, you can try to find internships to get more exposure and understand the real work environment. You can search for internships from various sites like Intern Shala and LinkedIn.
You will say that there are only 6 steps, but remember, they are not that easy to follow. You will find them difficult at first, but as you work consistently, you will get used to them. As I have personally followed them, I can say that consistency and hard work are very important if you want to be successful in this field.
